Global Paid Search Marketing Manager
Join Okta as a Global Paid Search Marketing Manager to drive AI-driven paid search strategies and optimize campaign performance.
Skills & Technologies
AI in the day-to-day
Proactively leverage AI and machine learning capabilities within search platforms.
Requirements
- Experience
- 3–5 years
- Education
- Bachelor's degree
Benefits
Joblaze summary
The Global Paid Search Marketing Manager at Okta is responsible for advancing the company's search marketing strategy by implementing innovative, AI-driven bidding models that prioritize high-value leads. This role requires expertise in platforms like Google Ads and Bing Ads, along with strong analytical skills to optimize campaigns based on data-driven insights. Ideal candidates will have 3-5 years of experience in managing enterprise-level paid search campaigns, particularly in a B2B SaaS context. Okta's emphasis on integrating advanced marketing technologies and fostering a collaborative team environment highlights its commitment to innovation.
Joblaze insights
- Listed 18 days ago on Joblaze — tracked directly from Okta's career page.
- Okta has 377 other open roles including Senior Software Engineer, Identity Administration, Senior Software Engineer, Identity Administration, Staff Software Engineer.
- 470 active Salesforce roles on Joblaze right now.
- 44 active Marketo roles on Joblaze right now.
- 12 active Google Analytics roles on Joblaze right now.
- Salary band is below the typical range for Sales/Marketing roles (median ~$148,700).
- Pays more than 42% of the 275 salaried Salesforce roles we track (median $137,000). See Salesforce salary trends
Quick facts
- Is the Global Paid Search Marketing Manager role remote?
- It's hybrid — Okta expects some on-site time in Bellevue, Washington; Chicago, Illinois; Toronto, Ontario, Canada.
- What's the salary range?
- Okta lists $132,000–$181,500 for this role.
- How much experience is required?
- 3–5 years of relevant experience for this Global Paid Search Marketing Manager role.
- Where is the role based?
- Okta is hiring for this position in Bellevue, Washington; Chicago, Illinois; Toronto, Ontario, Canada.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Bing Ads, Google Ads, Google Analytics, Marketo, Salesforce.
- What seniority level is this role?
- Okta targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Global Paid Search Marketing Manager role at Okta.
From the original posting
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About the Role
Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team.
In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact.
Key Responsibilities
- Value-Based Strategy & Execution: Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume.
- AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve.
- Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensuring all test outcomes are measured for statistical significance before scaling.
- Holistic In-Market Reporting: Maintain a unified, real-time view of all in-market campaigns. Deliver clear, executive-ready reporting that tracks performance across the entire funnel from click to closed-won revenue ensuring complete transparency of our search footprint.
- Martech & Data Integration: Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo). Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high-quality feedback loops.
- Audience & Competitive Intelligence: Conduct advanced keyword research, competitive benchmarking, and first/third-party audience segmentation to identify high-intent targeting opportunities.
- Process Automation: Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency and scale our search program.
- Account Hygiene & Automation: Actively audit account architecture to eliminate query bleeding and campaign cannibalization. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly.
Qualifications
- Education: BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
- Experience: 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement.
- Analytical Rigor: Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions.
- VBB Expertise: Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms).
- AI Literacy: Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools to scale and optimize campaigns.
- Martech Proficiency: Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent).
- Project Management & Communication: Strong project management skills with the ability to translate complex, multi-layered data points into clear, concise, and actionable insights for cross-functional stakeholders.
- B2B Context: Prior experience in B2B SaaS marketing is highly preferred.
#LI - Hybrid
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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The Okta Experience
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