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Lead customer acquisition efforts for Base Power Company, focusing on homebuilder partnerships and new commercial channels.
Posted by employer 2 months ago
First seen on Joblaze 2 months ago
Last verified on the company career page 1 week ago
Requirements
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Growth Lead for Commercial Partnerships at Base Power Company is responsible for spearheading customer acquisition efforts in new markets, particularly focusing on homebuilder partnerships. This role requires a blend of marketing and growth expertise, with a strong emphasis on data-driven decision-making and cross-functional collaboration. Ideal candidates will have 2-4 years of experience in growth roles, preferably in early-stage environments, and should be comfortable managing teams while developing scalable marketing processes. Base's marketing team operates in a dynamic startup atmosphere, emphasizing ownership and rapid execution.
Joblaze insights
Quick facts
From the original posting
We're hiring a marketing and growth generalist to launch and own customer acquisition in new markets, with a focus on Base’s homebuilder partnerships and new commercial channels.
In addition to optimizing growth systems in existing channels and markets, you’ll be launching from zero: no existing pipeline, no established brand presence, no proven marketing playbook. You build it and bring Base to an entirely new audience. This includes standing up the full acquisition playbook, funnel, and iterating until you find what works.
You'll work closely with biz ops, sales, member experience, product, design, and growth engineering. You'll have clear targets, full ownership, and direct visibility across the organization.
Own customer acquisition targets, with clear accountability for performance, across homebuilder partnerships and new channels.
Translate performance data into decision-making and continuously evaluate new opportunities to improve performance, with clear success metrics and a prioritization framework to guide resource allocation.
Work cross functionally with other teams (e.g., field, sales, member experience, software engineering, biz ops, deployments) to push initiatives forward.
Lead field marketing team
Build repeatable processes and marketing playbooks that enable Base to effectively scale into new markets.
Design and run structured growth experiments across the funnel to unlock step-change improvements.
Ensure Base’s brand, value proposition, and offerings are consistently represented and amplified throughout new markets and strategic partner channels.
2–4+ years of hands-on consulting or growth experience
Ideally with direct ownership of customer acquisition targets in a consumer or consumer-adjacent business
Experience operating in early-stage or unstructured environments.
Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into clear execution.
Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.
Comfortable managing +2 field reps to ensure close collaboration with partner teams
Bonus: both marketing and management consulting experience
The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with biz ops, design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
First Principles Thinking: Question assumptions. Principles > rules.
Standard company text repeated across Base Power Company's postings is omitted here.