Growth Marketing Lead

About the Role

We're hiring a senior Growth leader to architect and operate our growth engine from the ground up — hands‑on. This isn't a "manage the agency" role. You'll be the one designing the system, wiring the stack, running the experiments, and shipping the assets. You think in funnels and frameworks, build measurement infrastructure before you launch campaigns, and treat go-to-market as an engineering discipline: instrument, test, iterate, scale.

You'll work directly with Sales, RevOps, Product, and Brand to turn signal into pipeline — and you'll be the one who actually builds the things that make that happen. Critically, you'll own the number: net new business in the form of marketing qualified leads is your north star, and you'll be accountable for hitting it. This will be a high-visibility role with incredible growth opportunities.

What You'll Do

Ad Engine Ownership & Performance Marketing

• Own the design, build, and continuous optimization of our ad engine across paid search, paid social, programmatic, and video — with a focus on efficiency, scale, and measurable pipeline contribution.

• Architect audience segmentation, bidding strategies, creative rotation logic, and budget allocation frameworks to maximize return on ad spend.

• Move beyond channel management: treat the ad engine as a product, iterating on targeting logic, landing page pairings, offer variants, and conversion pathways to compound performance over time.

• Own hands‑on execution — you're in the platforms, not just reviewing reports.

Driving Net New Business: MQL Ownership

• Own the MQL number. You are directly accountable for generating net new marketing qualified leads that convert into pipeline and revenue.

• Build and operate the demand generation engine that fills the top of funnel — from first touch to sales-ready hand‑off — with clear SLAs, routing logic, and feedback loops.

• Define and enforce MQL quality standards in partnership with Sales and RevOps, continuously tightening the criteria as signal improves.

• Report on MQL volume, velocity, cost-per-MQL, and downstream conversion rates; use those inputs to direct investment across channels and programs.

Scaling the Marketing Foundation: 1 to 100

• Take the marketing foundations already in place — brand narrative, positioning, early channel presence, initial playbooks — and build the operational engine that scales them.

• Translate strategy into a repeatable growth system: standardized processes, campaign architecture, channel playbooks, and asset libraries that multiply output without multiplying headcount.

• Identify what's working at small scale and build the infrastructure — tooling, measurement, creative, ops — to run it at 10x without losing fidelity or efficiency.

• Close the gaps between brand and demand: ensure every scaled program reinforces positioning while driving measurable business outcomes.

Full-Funnel Growth System Ownership

• Design and own the full‑funnel growth architecture: paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral.

• Build the experimentation infrastructure — test frameworks, audience segmentation, offer variants, landing page scaffolding — and run rapid learning cycles.

• Engineer the demand‑to‑pipeline path: ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.

• Identify new channels and build the playbook before you scale spend.

Growth Stack & Analytics

• Instrument the growth funnel end‑to‑end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling.

• Partner with RevOps and Analytics to establish taxonomy, data hygiene standards, experimentation frameworks, and attribution models that hold up under scrutiny.

• Build dashboards and reporting infrastructure that make the "what's working" question answerable in real time — and translate results into insights, next actions, and investment guidance for Marketing and GTM leaders.

Cross-Functional Alignment

• Serve as the DRI for growth: set strategy, run the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteria.

• Build influence without line authority — turn cross‑functional stakeholders into an integrated growth squad.

• Maintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequently.

What You Have

• Senior, hands‑on experience building integrated growth programs in B2B SaaS; healthtech experience a plus.

• Demonstrated ownership of an MQL or pipeline number — you've been accountable for net new business outcomes, not just activity metrics.

• Deep hands‑on experience building and optimizing ad engines across paid search, social, and programmatic; you know the platforms as well as the strategy.

• Proven ability to take an early-stage marketing foundation and scale it into a high-output, repeatable growth system.

• You're equally comfortable instrumenting a funnel as writing a high‑conversion brief — you've shipped real things in both modes.

• Strong systems instinct: you design processes, taxonomies, and operating cadences that other people can actually use.

• You influence without authority, move fast with incomplete information, and maintain high standards while doing it.

• A bias toward building: when something doesn't exist, you make it.

Nice to Have

• Built ABM motions in close partnership with Enterprise and Mid‑Market Sales.

• Run product‑led and sales‑led motions in parallel.

• Worked with data science on incrementality testing or advanced attribution.

• Scaled a performance creative system across channels — briefing, asset libraries, structured testing.