Growth Marketing Lead, Marketplace
Lead growth marketing efforts for both parents and providers in a marketplace focused on early childhood education.
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Skills & Technologies
AI in the day-to-day
Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Benefits
Joblaze summary
The Growth Marketing Lead at Wonderschool is responsible for driving user acquisition for both parents and childcare providers within the marketplace. This role requires a blend of performance marketing, grassroots recruiting, and data analysis, utilizing AI tools to enhance user experience and optimize conversion rates. Ideal candidates are analytically minded, technically savvy, and possess strong interpersonal skills, making them effective at community engagement and event planning. The position is hands-on and suited for someone who thrives in a dynamic, two-sided marketplace environment.
Joblaze insights
- Listed 11 days ago on Joblaze — tracked directly from Wonderschool's career page.
- Wonderschool has 45 other open roles including Part-Time Substitute Teacher (Preschool/Daycare) - $14-$17/hr, Part-Time Substitute Teacher (Preschool/Daycare) - $14-$17/hr, Part-Time Substitute Teacher (Preschool/Daycare) - $14-$17/hr.
- 5107 active AI/ML roles on Joblaze right now.
- 29 active performance marketing roles on Joblaze right now.
- 3 active conversion optimization roles on Joblaze right now.
- Typical AI/ML salary we track runs $139,716–$230,000 (median $180,000, across 2222 roles). See AI/ML salary trends
Quick facts
- Is the Growth Marketing Lead, Marketplace role remote?
- No — this is an on-site role in San Francisco.
- Where is the role based?
- Wonderschool is hiring for this position in San Francisco.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, community outreach, conversion optimization, performance marketing, social campaigns.
- What seniority level is this role?
- Wonderschool targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Growth Marketing Lead, Marketplace role at Wonderschool.
From the original posting
About Wonderschool
Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.
The Role
You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.
What You'll Do
Parent growth
- Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
- Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
- Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.
Provider growth
- Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
- Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
- Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.
Systems and measurement
- Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
- Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
- Work closely with product and engineering on the website and funnel.
Who You Are
- Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
- Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
- Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
- Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
- Demographically savvy: you know how to adapt messaging across very different communities.
- A systems builder. You would rather build a machine than run the same play twice by hand.
- Hands-on with AI tools and excited to apply them to marketing and the parent experience.
Nice to Have
- Experience at a two-sided marketplace.
- Early childhood education, childcare, or edtech familiarity.
- Experience recruiting educators or similar supply-side audiences.
Location and Compensation
- Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.
- Compensation: Competitive market rate plus meaningful equity.