Growth Marketing Manager
Own growth marketing strategies at Tennr, focusing on paid channels and AI-driven insights to enhance patient care in healthcare.
Posted by employer 16 hours ago
First seen on Joblaze 3 hours ago
Last verified on the company career page 3 hours ago
What you'll build
- Run campaigns across Google, LinkedIn, and Meta
- Own The Trade Desk
- Own keyword strategy and organic growth
- Build the framework for CPL, CPQL, and pipeline contribution
- Test new channels and new ways of working
Must have
- 2–4 years owning paid programs end-to-end
- Hands-on experience building enrichment and audience workflows in Clay
- Quantitative fluency
- Builder DNA
Nice to have
- Have run campaigns in The Trade Desk or another DSP
- Have healthcare or healthtech experience
- Have run Reddit, X, or trade media campaigns
AI in the day-to-day
Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding.
Requirements
- Experience
- 2–4 years
Not disclosed in this posting: compensation, visa sponsorship.
Benefits
Joblaze summary
The Growth Marketing Manager at Tennr is responsible for developing and executing strategies to enhance the company's visibility across various paid channels and search platforms. This role requires expertise in managing campaigns on Google, LinkedIn, and Meta, as well as a strong understanding of SEO and AI-driven content strategies. Ideal candidates have 2-4 years of experience in B2B SaaS marketing, a background in management consulting, and a proven track record of building growth channels from the ground up. Tennr emphasizes a results-oriented culture, encouraging experimentation and collaboration within a high-caliber team.
Joblaze insights
Quick facts
- Is the Growth Marketing Manager role remote?
- It's hybrid — Tennr expects some on-site time in New York City, United States.
- How much experience is required?
- 2–4 years of relevant experience for this Growth Marketing Manager role.
- Where is the role based?
- Tennr is hiring for this position in New York City, United States.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI, CPL, CPQL, Google, LinkedIn, Meta.
- What seniority level is this role?
- Tennr targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Growth Marketing Manager role at Tennr.
From the original posting
Role Description
As Growth Marketing Manager, you'll own how Tennr gets found, across paid channels (Google, LinkedIn, Meta, and The Trade Desk), traditional search, and the AI assistants our buyers increasingly ask first. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations. They're operators, not software buyers. They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider. Learning how they search and what they respond to is the core of the job.
You'll know you're right for this if you've built a growth channel from scratch, think in pipeline rather than impressions, and want to own a number.
Key Responsibilities
Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment.
Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.
AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they cite.
Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline.
Pipeline Ownership: Carry a pipeline goal shared with Growth and Sales.
Experimentation: Test new channels and new ways of working, including AI tools and Clay workflows, and decide what to scale.
Cross-Functional Partnership: Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative.
Qualifications:
2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plus.
Hands-on experience building enrichment and audience workflows in Clay.
Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicks.
Builder DNA. You've taken a channel from 0 to 1 and scaled what worked.
Comfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn't.
Creative judgment that sets you apart from a flood of AI slop. You can show campaigns you've run and explain the thinking behind them.
A plus if you...
Have run campaigns in The Trade Desk or another DSP.
Have healthcare or healthtech experience.
Have run Reddit, X, or trade media campaigns.
Why Tennr?
Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won’t just talk about things, you’ll get them done. And feel the impact.
Benefits
Beautiful new office at 345 Hudson Street
Unlimited PTO
100% paid employee health benefit options
Employer funded 401(k) match
Competitive parental leave
Standard company text repeated across Tennr's postings is omitted here.