Growth Marketing Manager, Paid Social
Drive Thumbtack's Paid Social program growth with a hands-on approach in a fully remote role.
Posted by employer 4 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 18 hours ago
What you'll build
- Manage Consumer Paid Social campaigns
- Identify opportunities for channel expansion
- Drive B2B strategy across Social channels
- Own campaign management and optimizations
- Build Paid Social testing roadmaps
Must have
- 6+ years of experience managing paid social programs
- Deep platform expertise in social platforms
- Strong analytical skills with Excel/Google Sheets
Nice to have
- Bachelor's/Master's in Marketing, Business, Statistics, Economics
- Experience with incrementality, MMM, A/B testing
- Confident communicator with cross-functional collaboration
AI in the day-to-day
Driving performance forward with AI and automation.
Requirements
- Experience
- 6+ years
- Education
- Bachelor's degree
Not disclosed in this posting: visa sponsorship.
Joblaze summary
The Growth Marketing Manager at Thumbtack is responsible for scaling the company's Paid Social campaigns across various platforms, focusing on driving customer growth and revenue. This role requires expertise in managing substantial budgets and a deep understanding of social media channels like Meta and TikTok, along with strong analytical skills for performance measurement. Ideal candidates will have over six years of experience in paid social marketing and a collaborative mindset to work with cross-functional teams. Thumbtack's growth-oriented environment emphasizes experimentation and data-driven decision-making.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze September 23, 2026. Last confirmed on Thumbtack's careers page September 25, 2026.
- This exact title is also open at 1 other location at Thumbtack: Remote, United States.
- Starts above 6% of 33 comparable senior sales/marketing roles in Canada we track (median $106,880 across 18 companies).
Quick facts
- Is the Growth Marketing Manager, Paid Social role remote?
- Yes — Thumbtack lists this as a fully remote position.
- What's the salary range?
- Thumbtack lists CAD 97,800–CAD 126,500 for this role.
- How much experience is required?
- At least 6 years of relevant experience for this Growth Marketing Manager, Paid Social role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Meta, Pinterest, Reddit, TikTok, YouTube.
- What seniority level is this role?
- Thumbtack targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Growth Marketing Manager, Paid Social role at Thumbtack.
From the original posting
About the Growth Marketing Team
We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid marketing channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack's mission of helping homeowners and home professionals accomplish more.
About the role
We're looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack's rapidly growing Paid Social program across channels like Meta, YouTube, TikTok, Pinterest, and Reddit.
You're a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation. If you love uncovering the next lever before anyone else sees it, this role is built for you.
What you’ll do
Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth
Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels
Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms
Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results
Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrative
Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
Confident communicator with proven experience collaborating with multiple cross-functional partners
Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results
Expected salary ranges
For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $97,800 - $126,500.
Standard company text repeated across Thumbtack's postings is omitted here.