Joblaze summary

The Head of Marketing for Pronto AI's mining division is responsible for developing and executing a comprehensive marketing strategy that encompasses brand positioning, content creation, and event management. This role requires expertise in B2B marketing, particularly within heavy equipment or industrial tech, and a proven ability to build marketing functions from the ground up. Ideal candidates will have extensive experience in storytelling and content operations, as well as familiarity with the mining industry's trade circuits. The position is pivotal in shaping the company's narrative around its autonomous vehicle technology.

Joblaze insights

Listed 4 days ago — first seen on Joblaze November 6, 2026. Last confirmed on Atoms's careers page November 10, 2026.
Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 35% of 263 comparable director sales/marketing roles in United States we track (median $185,320 across 102 companies).

Quick facts

Is the Head of Marketing - Mining role remote?: No — this is an on-site role in San Francisco, CA.
What's the salary range?: Atoms lists $170,000–$230,000 for this role.
How much experience is required?: 10–15 years of relevant experience for this Head of Marketing - Mining role.
Where is the role based?: Atoms is hiring for this position in San Francisco, CA.
What seniority level is this role?: Atoms targets director candidates for this position.
Is this full-time or contract?: Full-time for this Head of Marketing - Mining role at Atoms.

From the original posting

Who we are

Pronto AI is a global leader in commercializing autonomous vehicle (AV) technology, deploying Autonomous Haulage Systems (AHS) that automate operations in mines, quarries, and construction sites worldwide. While much of the industry remains in R&D, we deliver real, production-ready autonomy that is already operating in the field.

We are on a mission to make mining operations safer, smarter, and more efficient through cutting-edge technology, and we are building toward becoming the world’s first profitable AV technology company.

About the role

Own Pronto's mining go-to-market voice end to end: positioning, brand, website, events, collateral, content, social and press. Turn real deployments into the most credible autonomy story in mining, feed BD with the assets they need, and build the function from scratch. Hands-on operator first; player-coach as the team forms.

What you’ll do

Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton-km, utilization, speed of deployment, safety, and OEM independence.
Brand and website: land the in-flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre-show pipeline, post-show follow-up. Replace the current fire drills with a repeatable playbook.
Collateral and demo content: brochures, one-pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
Channels: run Pronto LinkedIn and other social, blog, press and industry-media relationships, trade-press interviews, thought leadership for the leadership team.
Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.

Competencies

Industrial storytelling: ability to make a technical, safety-critical product credible to mine operators.
Brand and creative direction: ability to set a visual and verbal system, direct designers and agencies, and ship polished assets fast.
Event and program execution: ability to run a multi-country show calendar on budget with measurable pipeline output.
Content and channel operations: ability to keep a steady drumbeat across web, social, press and video with minimal headcount.
Cross-functional pull: ability to extract stories and proof from engineering, ops and customers, and hold BD/leadership to a message.
Atoms values (Truth, Passion, Trust) and Atoms management competencies once managing.

What we’re looking for

10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy
Has built a marketing function (or been the first marketer) at a growth-stage industrial company; comfortable doing the work before delegating.
Track record across brand, events and content; strong writer; fluent with agencies and in-house design.
Comfortable with the industry's trade-show circuit and trade press.
Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth-stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining-focused agencies or trade media.
Pedigree: early marketing hire at a hardware/autonomy scale-up; mining OEM or major (Rio Tinto, Freeport, BHP) comms/marketing.

Why join us

Work on real, production-deployed autonomy.
Build technology that directly improves safety, efficiency, and productivity.
Tackle complex challenges in demanding, real-world environments.
Be part of a fast-moving team with high ownership and impact.
See your work deployed and making a difference in the field.
Collaborate closely with experienced engineers and industry operators.

What else you need to know

This role is based in our San Francisco office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $170,000 - $230,000 per year.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards.

Benefits Summary (USA Full-Time Exempt Employees):

Medical, Dental, Vision, Disability, and Life Insurance
Flexible Spending Account / Health Savings Account Options
401(k)
Equity
Sick Time, Unlimited Flexible Time Off, and Paid Holidays
Paid Parental Leave
Pre-Tax Commuter Benefit Plan
Team lunch in our SoMa office every Tuesday and Thursday

Benefits are subject to change at the company's discretion.
Pronto accepts applications on an ongoing basis.

#LI-Onsite

Standard company text repeated across Atoms's postings is omitted here.

Head of Marketing - Mining

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