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Lead, Event Marketing

Lead the community and events for DualEntry, engaging senior finance professionals and driving pipeline growth.

Location
New York City
Compensation
$150k–$200k/yr
Level
lead
Type
full time

Posted by employer 2 weeks ago

First seen on Joblaze 1 week ago

Last verified on the company career page 5 days ago

Apply at DualEntry → Save job Scanned from dualentry.com

Requirements

Experience
3+ years

Not disclosed in this posting: work arrangement, visa sponsorship.

Benefits

401k Match Education Budget Equity/Stock Options Health Insurance

Joblaze summary

In this role, the Lead of Event Marketing at DualEntry is responsible for managing and expanding a vibrant Slack community for finance professionals while also planning and executing various events to foster engagement. The ideal candidate should have over three years of experience in community management or event marketing, particularly within the B2B SaaS sector, and possess strong organizational skills to thrive in a dynamic environment. This position suits someone who is confident in communicating with senior finance leaders and is driven by a high level of agency and work ethic.

Joblaze insights

Quick facts

What's the salary range?
DualEntry lists $150,000–$200,000 for this role.
How much experience is required?
At least 3 years of relevant experience for this Lead, Event Marketing role.
What seniority level is this role?
DualEntry targets lead candidates for this position.
Is this full-time or contract?
Full-time for this Lead, Event Marketing role at DualEntry.

From the original posting

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We're hiring the outliers that can pull off this audacious goal: people that have accomplished exceptional things in their past. Our team members have been professional athletes, played for Team Canada, trained with UFC champions, performed in Broadway productions, DJ'd Berghain, and founded Brazil's top Python community.

 

Where You'll Create Impact

  • Own and grow our Slack community for CFOs, Controllers, and senior finance operators - keep it active, high-quality, and well-moderated

  • Be the face of DualEntry to the community - approachable, human, first point of contact

  • Plan and run events end to end (roundtables, panels, webinars, meetups) - topic, speakers, logistics, promotion, follow-up

  • Partner with marketing, product, growth, and sales so community and events drive real pipeline, not just engagement

  • Turn community insights into input for content, events, and product decisions

What sets you up for success

  • Hardcore work ethic and high agency

  • 3+ years in community, events, or marketing (B2B SaaS a plus)

  • Experience managing a Slack or similar community, and what keeps one healthy

  • Organized, self-directed, comfortable with ambiguity

  • Confident communicating with senior finance professionals

Meet the Marketing Team

  • Jan - In a space where everyone's shipping fast, Jan made sure we were the ones being understood. Owned marketing messaging, positioning, voice, and the website: putting DualEntry's POV at the center of everything we put out. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness

  • Ana took the lead and owned the community and events at DualEntry from end to end. 500+ attendees across 15+ events in 6 months. Dinners, roundtables, poker night. She launches two new series: bi-weekly live demos and CTRL AI, built with partners and customers.

  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits

  • Equity: $50,000 - $75,000

  • Base salary: $150,000 - $200,000

  • Full medical, dental & vision insurance coverage

  • One Medical annual membership

  • Commuter benefits

  • 401(k) benefits

  • Learning & development budget for courses, certifications, and language learning

  • On-site team culture - high collaboration, no bureaucracy

  • In-office perks: snacks, drinks, team events and more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry

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