Lead Product Designer, Growth
Lead product design for Growth at Perplexity AI, shaping user experiences to drive acquisition and retention.
Posted by employer 1 week ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
AI in the day-to-day
Ship features that balance well-established UI paradigms with novel applications of AI.
Requirements
- Experience
- 5+ years
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
In the role of Lead Product Designer for Growth at Perplexity AI, the individual will focus on enhancing user experiences throughout the entire customer journey, from onboarding to retention. Key skills include a strong background in growth design, a data-driven mindset for experimentation, and proficiency in UI and interaction design. This position is ideal for someone with over five years of experience who thrives in a collaborative environment, working closely with marketing and product teams to drive user engagement and conversion. The role emphasizes a balance between established design principles and innovative applications of AI.
Joblaze insights
- Listed 9 days ago on Joblaze — tracked directly from Perplexity AI's career page.
- Perplexity AI has 115 other open roles including Member of Technical Staff (Applied AI Engineer, Agent Capabilities), Strategic Business Operations Lead, API, Technical Customer Success Manager, API.
Quick facts
- How much experience is required?
- At least 5 years of relevant experience for this Lead Product Designer, Growth role.
- What seniority level is this role?
- Perplexity AI targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Lead Product Designer, Growth role at Perplexity AI.
From the original posting
Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.
Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.
You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.
What you'll do
Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
Design first-run and onboarding experiences that get users to value as fast as possible
Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
Design and run experiments, using data and real usage to drive decisions and measure impact
Ship features that balance well-established UI paradigms with novel applications of AI
Think about how to go from 0→1 but also how to make your decisions scale well
Contribute to process so we're always shipping changes you're proud of, as often as possible
Partner with brand design to ensure our growth surfaces are not only effective but memorable
What we're looking for
Experience designing consumer or prosumer products, with a strong track record in growth design
Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
Comfortable thinking about both 0→1 product design and large-scale optimization
Excellent visual, UI, and interaction skills
An excellent communicator with team members and users
You care about shipping great software more than anything else
5+ years of industry experience
Nice to have
Comfort prototyping or coding your ideas
Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI