Lifecycle Marketing Manager
Drive prospect engagement and conversion as a Lifecycle Marketing Manager at Fivetran in Philadelphia.
Posted by employer 8 hours ago
First seen on Joblaze 7 hours ago
Last verified on the company career page 7 hours ago
What you'll build
- Own email marketing strategy and execution
- Build and optimize automated nurture journeys
- Develop audience segmentation and personalization strategies
- Craft compelling email copy
- Manage the email calendar and campaign production process
Must have
- 4+ years of relevant B2B marketing experience
- Hands-on experience with Marketo
- Strong email copywriting skills
- A data-driven approach to defining KPIs
AI in the day-to-day
Use of Chat GPT and Claude for marketing strategies.
Requirements
- Experience
- 4+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Lifecycle Marketing Manager at Fivetran is responsible for developing and executing email marketing strategies aimed at engaging and converting new business prospects. This role requires expertise in B2B demand generation, particularly with tools like Marketo, and a strong focus on data-driven decision-making to enhance campaign performance. Ideal candidates will have a background in email marketing and a collaborative mindset, suited for a mid to senior-level position within a growing company that values data accessibility.
Joblaze insights
- Listed today — first seen on Joblaze November 7, 2026. Last confirmed on Fivetran's careers page November 7, 2026.
- This exact title is also open at 4 other locations at Fivetran: Denver, Colorado, United States, AMER, USA - New York (dbt), USA - Austin (dbt), Oakland, California, United States.
- Salary band is below the typical range for Sales/Marketing roles (median ~$141,162).
- Starts above 38% of 24 comparable mid sales/marketing roles in United States that list Marketo we track (median $115,000 across 14 companies).
- Marketo appears in 1.5% of 1777 comparable mid sales/marketing roles in United States; Chat GPT appears in 0.2% of 1777 comparable mid sales/marketing roles in United States.
Quick facts
- Is the Lifecycle Marketing Manager role remote?
- It's hybrid — Fivetran expects some on-site time in USA - Philadelphia (dbt).
- What's the salary range?
- Fivetran lists $112,635–$135,167 for this role.
- How much experience is required?
- At least 4 years of relevant experience for this Lifecycle Marketing Manager role.
- Where is the role based?
- Fivetran is hiring for this position in USA - Philadelphia (dbt).
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Chat GPT, Claude, Google Analytics, Looker, Marketo, SFDC.
- What seniority level is this role?
- Fivetran targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Lifecycle Marketing Manager role at Fivetran.
From the original posting
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.
During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.
About the Role
We’re looking for a Lifecycle Marketing Manager to drive prospect engagement and conversion across Fivetran’s global Commercial business. As part of the Commercial demand generation team, this role combines a strong email marketing background with a lifecycle mindset to nurture new business prospects through the buying journey.
You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time. Through compelling copy, thoughtful segmentation, and ongoing experimentation, you will turn engagement into measurable progress toward MQLs and pipeline. You’ll collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach.
The ideal candidate brings experience in B2B demand generation, hands-on email campaign execution, and a data-driven approach to improving conversion and driving business impact.
This is a full-time hybrid position based in our Philadelphia, PA office.
Technologies You'll Use
Marketo, Google Analytics, SFDC, Chat GPT, Claude, and Looker.
What You’ll Do
- Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
- Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
- Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
- Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
- Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
- Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
- Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
- Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
- Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.
Skills We're Looking For
- 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs.
- Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
- A proven ability to develop and optimize nurture campaigns that drive prospect engagement
- Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices.
- A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
- A data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
- Strong collaboration and communication skills
- A strong sense of ownership, critical thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.
#LI-JC1 #LI-Hybrid
The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.
Standard company text repeated across Fivetran's postings is omitted here.