Marketing Communications Lead

The Marketing Team @ Pave

Marketing at Pave builds the brand energy and demand that fuel the business. We take our real-time compensation data and turn it into campaigns, stories, and market-moving moments that earn attention, create pipeline, and make Pave the first name people think of in compensation.

We work shoulder to shoulder across the business, but primarily with revenue and product teams, to ensure we are supporting what’s built and what’s sold. We sharpen positioning, launch products with impact, and give sellers content that opens doors and helps close deals. We're accountable for results: qualified leads, revenue influence, and a brand people seek out.

We move fast, test boldly, and let the data tell us what's working so we can double down. We celebrate every win together, and we believe great marketing should be as fun to make as it is to read.

What You'll Do

• Leadership: You will be a critical member of the marketing team and a strong, trusted voice across the business. You will have a track record of influencing and activating work streams within marketing and beyond
• Marketing communications: You will own Pave's external communications strategy and operating rhythm across our critical channels. You will be the point of contact for reactive communications, moving quickly on market moments while managing reputational risk. You will also prepare executives for media and speaking opportunities
• Brand marketing: You will work with internal and external creative teams to make our brand world-class, unique, differentiated, and beloved. You will establish Pave as a known, trusted, and loved brand among all our stakeholders, including our internal teams, customers, prospects, and partners. You will ensure a consistent voice, a steady cadence, and measurable impact
• Public relations: You will hire and engage the right PR resources to grow our earned media position. You will use the valuable data we have to activate stories that directly or indirectly strengthen Pave's position in the marketplace. You will track our reach and take steps to grow it. You will also mobilize internal resources to support these narratives
• Thought leadership: Pave has access to critical data on one of the most important topics in the world: compensation. You will think creatively about how we shape our own points of view and bring them to market through internal, external, analyst, and media partners
• Website: You will own the marketing website, including its roadmap and evolution. You will monitor its performance and take the steps needed to ensure it serves our customers and prospects
• Customer stories: Shining a light on how customers get their jobs done with Pave is a critical part of our GTM. You will find and tell the stories that set Pave apart, from customer impact to product innovation to our point of view on the future of compensation. You will partner with Sales, Product, Customer Success, and Marketing to turn them into stronger narratives
• Development: You will lead and develop members of the marketing team. You will determine the right mix of in-house talent, agencies, and freelancers to scale high-quality output. Your thoughtful approach will help activate the talents and growth of everyone on the team
• Measurement: You will define and track communications metrics, including share of voice and brand awareness. You will report on results and ROI to marketing leadership, and you will manage agency partnerships and the communications budget.
• Budget management: You will own and manage a budget so that we are responsible with our spend and successful at creating impact

What You'll Bring

• 7+ years overall experience in Marketing, Demand Growth and or within a similar field
• Proven experience in marketing communications, PR, or brand marketing, ideally at a B2B technology company, with a track record of owning external communications end to end. Please review the section titled “What you’ll bring” to understand the type of person who we are looking for
• Experience leading and developing a team, and managing agencies and freelancers across multiple projects at once
• Strong storytelling and messaging skills, with experience developing content and thought leadership across the buyer journey and overseeing content development and approval processes
• Experience with media relations, executive communications, and reputation or crisis communications
• Fluency in marketing channel metrics and quantitative and qualitative research, with the ability to translate communications results into business value
• Excellent project management, written and verbal communication, resourcefulness, and problem-solving skills, with a bias for action and accountability
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
• Some of the intangibles that we’ll be looking for include a strong curiosity, a bias for action, an ability to solve problems, and a passion for working with the entire Pave team

Compensation, It's What We Do.

At Pave, we believe compensation should be as thoughtful as the people we hire. This role is structured as a B2B contract engagement — and your total rewards package includes meaningful equity, flexible PTO, and region-specific benefits designed around your life, not just your role. Your level and compensation are determined by your experience and how you show up throughout the interview process. We're always happy to walk you through how we think about leveling — just ask.

Targeted cash compensation for this role:
$160,000-$170,000 Base + Equity