Principal Campaign Manager

Available Locations: San Francisco, New York, Seattle, Austin, Chicago

About the Role

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth.

In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.

What You'll Do

Own Campaign Strategy & Execution

• Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
• Define campaign narrative, target audiences, and success metrics

Drive Cross-Functional Collaboration

• Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
• Build strong relationships and influence stakeholders across the organization

Create & Manage Campaign Artifacts

• Develop and oversee creation of campaign content working with both internal teams and external resources
• Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
• Ensure content consistency and quality across all campaign touchpoints

Execute Multi-Channel Campaigns

• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
• Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI

Deliver Data-Driven Insights

• Track key performance indicators (KPIs) for all campaigns
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Provide regular, actionable insights and recommendations to leadership and stakeholders

What We're Looking For

Required Qualifications

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
• Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
• Data-driven mindset with experience interpreting information to make smart business decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches, tactics, and channels

Preferred Qualifications

• Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies)
• Background marketing to IT, security, or other technical buyer personas
• Experience designing and executing account-based marketing (ABM) programs and campaigns
• Experience driving competitive and vertical marketing initiatives

Compensation

Compensation may be adjusted depending on work location.

• For San Francisco Bay Area based hires: Estimated annual salary of $164,000 - $226,000.

• For Seattle and New York City based hires: Estimated annual salary of $156,000 - $215,000.

• For Chicago based hires: Estimated annual salary of $139,000 - $191,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave