Principal Product Marketing Manager, API
Join Synthesia as the first product marketing hire for the API, building the go-to-market strategy from scratch.
Posted by employer 2 weeks ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Skills & Technologies
AI in the day-to-day
Synthesia develops products to enhance visual communication using AI.
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Joblaze summary
In this role, the Principal Product Marketing Manager for API at Synthesia will focus on establishing the go-to-market strategy for their Interactive Avatar API, which allows companies to integrate real-time, conversational avatars into their products. The ideal candidate should have hands-on experience with APIs, a strong background in product marketing or developer marketing, and a knack for crafting compelling messaging for technical audiences. This position is suited for someone who thrives in a startup environment and is eager to build foundational strategies from the ground up.
Joblaze insights
- Listed 9 days ago on Joblaze — tracked directly from Synthesia's career page.
- Synthesia has 61 other open roles including Solutions Engineering Manager , Solutions Engineering Manager , Solutions Engineering Manager.
- 401 active API roles on Joblaze right now.
- 2 active AI video roles on Joblaze right now.
- Typical API salary we track runs $129,968–$225,750 (median $175,915, across 140 roles).
Quick facts
- Is the Principal Product Marketing Manager, API role remote?
- It's hybrid — Synthesia expects some on-site time in London.
- Where is the role based?
- Synthesia is hiring for this position in London.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI video, API, developer marketing.
- What seniority level is this role?
- Synthesia targets principal-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Principal Product Marketing Manager, API role at Synthesia.
From the original posting
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
About The Role
Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.
Now we're entering a new chapter, and the API is at the center of it. Our Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products.
You're the first product marketing hire dedicated to the API, and you'll build the GTM motion from scratch.
There's no playbook here yet. You'll set the foundational positioning, write the developer-facing messaging, stand up the launch process, and figure out how we reach developers and win them.
Requirements
You get energy from building from scratch, and have a hacker mentality.
You use gen AI video tools and created content with them. You're in every new model the week it drops.
You've built with APIs yourself: called endpoints, read the code samples, wired up a webhook, shipped something small. You know how developers actually integrate and ship.
You've done product marketing, growth, or developer marketing for enterprise audiences.
You're an excellent communicator, written and spoken. You have experience managing senior stakeholders and complex program management.