Principal Product Marketing Manager, API
Join Synthesia as the first product marketing hire for the API, building the go-to-market strategy from scratch.
Posted by employer 2 months ago
First seen on Joblaze 2 months ago
Last verified on the company career page 20 hours ago
Skills & Technologies
AI in the day-to-day
Synthesia develops products to enhance visual communication using AI.
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Joblaze summary
In this role, the Principal Product Marketing Manager for API at Synthesia will focus on establishing the go-to-market strategy for their Interactive Avatar API, which allows companies to integrate real-time, conversational avatars into their products. The ideal candidate should have hands-on experience with APIs, a strong background in product marketing or developer marketing, and a knack for crafting compelling messaging for technical audiences. This position is suited for someone who thrives in a startup environment and is eager to build foundational strategies from the ground up.
Joblaze insights
- Listed about 2 months ago — first seen on Joblaze September 3, 2026. Last confirmed on Synthesia's careers page November 8, 2026.
Quick facts
- Is the Principal Product Marketing Manager, API role remote?
- It's hybrid — Synthesia expects some on-site time in London.
- Where is the role based?
- Synthesia is hiring for this position in London.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI video, API, developer marketing.
- What seniority level is this role?
- Synthesia targets principal-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Principal Product Marketing Manager, API role at Synthesia.
From the original posting
The Role
Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.
Now we're entering a new chapter, and the API is at the center of it. Our Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products.
What You’ll Do
You're the first product marketing hire dedicated to the API, and you'll build the GTM motion from scratch.
There's no playbook here yet. You'll set the foundational positioning, write the developer-facing messaging, stand up the launch process, and figure out how we reach developers and win them.
We’d Love to Hear From You If You Have
You get energy from building from scratch, and have a hacker mentality.
You use gen AI video tools and created content with them. You're in every new model the week it drops.
You've built with APIs yourself: called endpoints, read the code samples, wired up a webhook, shipped something small. You know how developers actually integrate and ship.
You've done product marketing, growth, or developer marketing for enterprise audiences.
You're an excellent communicator, written and spoken. You have experience managing senior stakeholders and complex program management.
Compensation
The base salary range for this position is £100,000 - £130,000.
We also offer equity and a comprehensive benefits package. Individual compensation will depend on experience, skills, and location.
Standard company text repeated across Synthesia's postings is omitted here.