Own the video experience at Cantina, leading the strategy and execution of AI-driven video products for creators.
Posted by employer 9 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 3 hours ago
Skills & Technologies
AI in the day-to-day
null
Requirements
- Experience
- 7+ years
Not disclosed in this posting: work arrangement, visa sponsorship.
Benefits
Joblaze summary
In this role, the product director at Cantina is responsible for overseeing the entire video experience on the platform, from creation to publishing. The position requires expertise in video creation tools and workflows, along with a strong interest in AI-driven media. Ideal candidates will have over seven years of product management experience, particularly in video products, and a collaborative mindset to work across various teams. Cantina's focus on innovation in social AI makes this a unique opportunity for those passionate about enhancing creator experiences.
Joblaze insights
- Listed 10 days ago on Joblaze — tracked directly from Cantina's career page.
- Cantina has 21 other open roles including Research Scientist, Video Foundation Models, Research Intern, Machine Learning Intern.
- 5189 active AI/ML roles on Joblaze right now.
- 12 active video editing roles on Joblaze right now.
- Salary band is in line with the typical range for Product roles (median ~$185,000).
- Pays more than 61% of the 2253 salaried AI/ML roles we track (median $180,000). See AI/ML salary trends
Quick facts
- What's the salary range?
- Cantina lists $200,000–$260,000 for this role.
- How much experience is required?
- At least 7 years of relevant experience for this Product Director, Video Products role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, video creation tools, video editing, video platform products.
- What seniority level is this role?
- Cantina targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Director, Video Products role at Cantina.
From the original posting
About Cantina:
Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.
If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!
About the Role:
Cantina is seeking a product director to own the entire video experience on our platform—from creation and editing tools to publishing workflows. You will work closely with leadership and cross-functional teams to shape the strategy and execution of video products that enable creators to generate, edit, and share AI-driven video content seamlessly.
This is a high-ownership role: you will not only set the vision and strategy but also execute in the product, ensuring creators have intuitive, high-quality tools to generate and share AI-driven video content. You’ll collaborate directly with creators and users to understand their needs, then define the roadmap and drive high-impact initiatives that enhance our video product offerings.
This role requires a deep understanding of video creation tools, editing workflows, and creator-centric UX, combined with curiosity about AI.
What You’ll Do:
Own all video products at Cantina, from ideation to launch, ensuring a seamless creator experience.
Partner closely with engineering, client teams, design, and data to ship high-quality video features
Work closely with the executive team on strategy, prioritization, and roadmap decisions.
Talk to creators and users directly to gather feedback and insights for iterative product improvements
Define and iterate on video creation and editing workflows, including trimming, effects, filters, publishing, and sharing.
Balance short-term execution with long-term product strategy to scale Cantina’s video platform.
Ensure all video products are intuitive, performant, and meet the expectations of a diverse creator base
What You’ll Bring:
7+ years of experience in product management, ideally with 3+ years in video creation tools, video editing, or video platform products
Strong understanding of consumer video products and workflows (CapCut, Instagram Reels, iMovie, TikTok, or similar).
Interest and familiarity with AI or generative media, with the ability to understand model capabilities as they apply to video creation
Founder mentality: resourceful, hands-on, and comfortable navigating ambiguity.
Experience with real-time video rendering, AI-driven video effects, or mobile video UX.
Strong collaborator who can work across engineering, design, data, and leadership teams
Student-of-the-craft mindset: eager to learn existing systems, enhance workflows, and avoid unnecessary rewrites
Excellent communication skills, able to convey complex concepts to technical and non-technical stakeholders
Startup or early-stage experience shipping major product verticals.
Deep personal interest in video creation and storytelling.
Compensation:
The anticipated annual base salary range for this role is between $200,000-$260,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:
Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including:
15 PTO days
10 sick days
15 company holidays
2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership, and more!