Product Marketer

About The Role

What you will do:

• Own product launches, including strategy, messaging & positioning, and key assets like blogs and landing pages

• Produce compelling customer stories across multiple media — video, longform content, event talks, photography — built on deep, genuine relationships with the people using Devin

• Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials — grounded in real customer results

• Build landing pages and web content for product launches, industry campaigns, and enterprise use cases

• Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks

• Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales

• Build relationships with sales reps who own accounts — shepherd customer stories across the finish line and enable reps on using stories and collateral to close deals

• Partner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channels

• Manage production agencies for campaign and content creation

You should have:

• Experience in product marketing of technical products

• Excellent written and verbal storytelling abilities

• Track record of creating compelling content across mediums — customer stories, one-pagers, decks, landing pages

• Experience creating sales collateral that reps actually use — and a habit of working closely with reps, understanding what they need, and turning around collateral fast

• Ability to distill complex technical products into clear, benefit-driven messaging for different personas

• Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need

• Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.

• Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks

• Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)

• Highly organized and good at wrangling stakeholders

• Desire to work hard

• Willingness to travel onsite to customers for shoots, around the US and internationally.