Product Marketing Manager, Dedicated

REQUIREMENTS:

Product Positioning & Technical Narrative

• Own the positioning and messaging for Baseten’s dedicated inference and platform capabilities, including autoscaling, routing, failover, release safety, observability, and cost/performance capabilities.

• Translate infrastructure-heavy product work into buyer narratives for ML engineering, platform engineering, security, compliance, procurement, and executive audiences.

• Partner with Product and Engineering to understand the technical architecture, customer value, roadmap tradeoffs, and proof points behind each capability.

• Define when a capability should be positioned as a platform differentiator, a dedicated inference requirement, a reliability story, a compliance story, or sales enablement.

• Build messaging that is technically credible without being overly implementation-focused or generic.

Launch Strategy & GTM Execution

• Build and execute launch plans for major dedicated inference and serving platform capabilities, from early internal enablement through external announcement.

• Decide what deserves a full launch versus what should ship through docs, sales enablement, customer-specific materials, or targeted enterprise outreach.

• Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer-facing proof points.

• Sequence launches and supporting assets based on customer demand, product readiness, sales need, and market opportunity.

• Partner with Demand Gen, Sales, Solutions, and Customer Marketing to turn product capabilities into pipeline-generating campaigns and enterprise deal support.

Market, Customer & Competitive Intelligence

• Build a deep understanding of how AI-native companies and enterprises run production inference today, where their current infrastructure breaks, and what they need as workloads scale.

• Turn ambiguous customer and market signals into clear recommendations for Product, Sales, and Marketing.

• Develop competitive messaging against inference providers, cloud platforms, and internal DIY alternatives

Cross-Functional Partnership

• Partner with Engineering to ensure technical claims are accurate, defensible, and supported by real product behavior.

• Work with Sales and Solutions teams to understand deal blockers, buyer objections, and enablement gaps.

• Collaborate with Demand Gen and Customer Marketing to build campaigns, customer stories, and field programs

REQUIREMENTS:

• 6+ years in product marketing, technical marketing, developer marketing, or a related GTM role, ideally at an infrastructure, developer tools, cloud, data, or AI company.

• Strong technical fluency and the ability to quickly ramp on infrastructure concepts like autoscaling, routing, failover, capacity, observability, deployment models, and performance optimization.

• Experience translating complex technical products into clear, differentiated positioning for both technical practitioners and enterprise decision-makers.

• Track record building launch strategies and GTM plans for platform products, infrastructure products, or technical capabilities with long enterprise sales cycles.

• Excellent storytelling skills, with the ability to make technical infrastructure feel concrete, credible, and commercially urgent.

NICE TO HAVE:

• Experience with AI/ML infrastructure, inference, model serving, cloud infrastructure, Kubernetes, observability, DevOps, or distributed systems.

• Experience marketing products to ML engineers, platform engineers, infrastructure leaders, security/compliance teams, or technical executives.

• Experience building competitive positioning against cloud providers, inference providers, model API companies, or internal platforms.

BENEFITS

• Competitive compensation, including meaningful equity

• Paid parental leave

• Fertility and family-building stipend through Carrot

• (U.S. only) Company-facilitated 401(k)