Product Marketing Lead

The Role

Due to rapid growth, we are seeking an experienced Product Marketing Lead to own how the world understands our products and ecosystem. They will work closely with the product teams to frame product positioning, commercial narratives, and GTM strategies across our agentic platform, AI Materials Foundry and new products as they emerge.

Your Impact

In this role you will be building the product marketing function that transforms CuspAI's deep scientific breakthroughs into clear, credible narratives, accelerating our GTM engine and scaling the global impact of our AI Materials Foundry.

Over time, you will scale the function by hiring, coaching, and leading a high-performing product marketing team.

What You Will Do

Platform Launch & Go-to-Market

• Lead the end-to-end launch of science products, from early-access and design-partner programmes through announcement and general availability.

• Plan and execute GTM for subsequent releases, new modules, scientific milestones, and strategic ecosystem announcements, building a repeatable launch process.

• Work with Product, Commercial and Finance on pricing and packaging.

• Build the product marketing for self-serve adoption, including website product pages, onboarding content and in-product messaging that turn early users into paying customers.

• Partner with Comms/PR on press and analyst narratives, Partnerships on co-marketing campaigns, and Creative teams on high-impact visual assets.

• Co-own narrative alignment and onboarding sessions for new Foundry participants.

Product Positioning & Messaging Architecture

• Own the messaging and naming architecture for new products, the AI Materials Foundry, and emerging product capabilities, working with leadership and Brand as the platform expands through regular releases.

• Build segment- and persona-level messaging tailored to the experimental scientists who use the platform day to day, the technical buyers who sign off on it (e.g. CTOs and Heads of R&D), and Foundry partners (e.g. industrial customers, compute partners, and research labs).

• Collaborate with AI Researchers, Product, and Engineering teams to ensure all performance claims are scientifically defensible and reflect current platform capabilities.

• Own competitive positioning against general-purpose AI science assistants and specialist materials-discovery platforms, and keep competitive intelligence current for Commercial, Product and the Founders.

Foundry & Partner Ecosystem Marketing

• Define and articulate the Foundry membership proposition, framing how network effects compound scientific discovery over time.

• Drive co-marketing programs with founding and future partners (e.g. joint case studies, event presence, and co-authored thought leadership).

• Develop recurring quantitative proof points that demonstrate real-world validation outcomes and accelerated R&D timelines.

Sales Enablement & Customer Intelligence

• Equip Commercial and Partnerships teams with pitch decks, one-pagers, and demo scripts.

• Build customer case studies and reference stories in multiple formats.

Must Have Skills & Qualifications

• 8+ years of experience in product marketing within deep tech, scientific software, enterprise AI/ML platforms, semiconductors, or advanced industrial sectors.

• Proven track record of building product positioning, messaging architectures, and GTM frameworks from scratch in high-growth environments.

• Demonstrated ability to translate highly complex, deep-tech subject matter into clear, rigorous, and compelling commercial narratives without losing scientific accuracy.

• Hands-on experience managing partner, ecosystem, or multi-sided platform marketing programs.

• Strong collaborative skills with experience working cross-functionally alongside scientific researchers, product managers, commercial leaders, and design teams.

• High autonomy and leadership aptitude, with a strong desire to transition from an individual contributor to building and managing a team as the company scales.

Bonus Points (But Not Critical):

• Academic background (BSc, MSc, or PhD) in Chemistry, Materials Science, Physics, Chemical Engineering, or a related field.

• Direct experience marketing to buyers within semiconductors, chemicals, clean energy, or advanced manufacturing sectors.

• Prior experience navigating scale-up dynamics in a fast-growing, post-Series B technology company.

• Familiarity with agentic AI workflows, atomistic simulation tools, or scientific machine learning frameworks.

Additional Considerations

This role is ideally based in our London office (we would also consider Cambridge, Amsterdam or Berlin), with the expectation of being in the office three days per week. Additionally, there may be regular travel required to other locations for collaboration and project work.

What We Offer

• A competitive salary: We value and reward impact and growth