Product Marketing Manager

The Role

We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.

This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

What you'll do

• Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
• Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
• Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
• Research legal team needs and competitor approaches to identify where we're different and what drives buying decisions.
• Collaborate with Product and GTM on product prioritization and align on where we should invest and how to compete.

About You

• You have at least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting
• You have demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers.
• You bring a customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems.
• You are an exceptional storyteller with strong written and verbal communication skills across both internal cross-functional teams and external audiences.
• You possess strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights.
• You excel at building strong cross-functional partnerships and influencing teams without direct authority to drive programs to completion.
• You are authorized to work in the United States. Please note that at this time, Everlaw is not sponsoring U.S. employment visas for this role.

Bonus points

• You hold a Professional Degree, MBA, or JD.
• You have prior experience working in or serving the legal sector.

The Team – Marketing

The Marketing team shapes how Everlaw shows up in the world and connects the company's mission with the audiences it serves. Across brand, demand generation, product marketing, customer marketing, content, web, design, communications, and public relations, the team turns complex ideas and customer successes into compelling stories and experiences. This work builds awareness, earns trust, and helps more organizations discover a better way to approach their most consequential legal work.

Total Rewards & Benefits

The expected salary range for this role is $141,000–$179,000. Final salary depends on factors including the candidate's experience and skills, and the base pay range is subject to change. This role is also eligible for equity and the benefits below.

Health & well-being

Financial rewards

Growth & everyday perks

About Everlaw: When a lawsuit or investigation happens, teams must comb through vast amounts of electronic evidence — emails, documents, chats, files — to find what matters. That work is not a side task but the case itself, and where most of the time and money in litigation goes. Everlaw is the litigation and investigation management platform changing that, using AI to turn mountains of messy data into the handful of facts that win or lose a case, compressing weeks of work into hours.

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