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Product Marketing Manager

Join Waymark as the first Product Marketing Manager to shape product positioning and drive market success for AI healthcare solutions.

Location
US - Remote
Compensation
$85k–$137k/yr
Level
senior
Type
full time · Remote

Posted by employer 4 days ago

First seen on Joblaze 3 days ago

Last verified on the company career page 1 day ago

Apply at Waymark → Save job Scanned from waymarkcare.com

Skills & Technologies

What you'll build

  • Develop and own product positioning framework
  • Build and maintain tech differentiation narrative
  • Lead strategic go-to-market planning for product launches
  • Own scientific communications
  • Build and maintain sales enablement library

Must have

  • 7+ years of experience in B2B product marketing
  • Track record bringing new products to market
  • Excellent written and verbal communication skills
  • Self-starter who operates effectively in fast-paced environments

Nice to have

  • Healthcare experience
  • Experience in early-stage or high-growth B2B SaaS companies
  • Background translating clinical evidence into market positioning

Requirements

Experience
7+ years

Not disclosed in this posting: visa sponsorship.

Benefits

Professional Development Stipend Medical, Vision, and Dental Coverage Commuter Benefits Paid Time Off Stock Options Retirement Savings Work from Home Stipend Parental Leave Life Insurance

Joblaze summary

In the role of Product Marketing Manager at Waymark, the individual will establish and lead the product marketing function, focusing on positioning AI technology and translating clinical data into compelling narratives for enterprise sales. Key skills include a strong background in B2B product marketing, particularly in technical or data-driven environments, along with excellent communication abilities. This position is ideal for a seasoned marketer with experience in healthcare and a track record of launching products in complex sales cycles. Waymark's mission-driven approach emphasizes collaboration across teams to enhance healthcare delivery for Medicaid beneficiaries.

Joblaze insights

  • Listed 3 days ago — first seen on Joblaze September 17, 2026. Last confirmed on Waymark's careers page September 19, 2026.
  • Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
  • Starts above 1% of 192 comparable senior sales/marketing roles in United States that list AI/ML we track (median $165,000 across 67 companies). See AI/ML salary trends
  • AI/ML appears in 18.8% of 1568 comparable senior sales/marketing roles in United States.

Quick facts

Is the Product Marketing Manager role remote?
Yes — Waymark lists this as a fully remote position.
What's the salary range?
Waymark lists $85,000–$137,000 for this role.
How much experience is required?
At least 7 years of relevant experience for this Product Marketing Manager role.
What's the tech stack?
Joblaze extracted these technologies from the posting: AI/ML.
What seniority level is this role?
Waymark targets senior candidates for this position.
Is this full-time or contract?
Full-time for this Product Marketing Manager role at Waymark.

From the original posting

  • Bold Builders: We tackle the toughest challenges in care delivery by harnessing the power of community and technology.
  • Humble Learners: We seek feedback, embrace diverse perspectives, and welcome challenges to our assumptions.
  • Experiment to Improve: We use data to inform decisions and continuously assess our performance.
  • Focused Urgency: Our mission drives us to act swiftly and relentlessly in pursuit of meaningful results.

About this role

You will be Waymark's first Product Marketing Manager, building our product marketing function from the ground up. This is a rare opportunity to shape how we position our AI technology and data science innovations in the market, translate complex clinical evidence into compelling business narratives, and create the strategic infrastructure that enables our enterprise sales success with health plans and health systems.

You will work directly with our VP of Marketing and collaborate closely with our BD, Product, Research/Clinical, and Partner Success teams to develop positioning frameworks, competitive strategies, and sales enablement materials that don't exist today. In your first 12 months, you'll establish our tech differentiation narrative, build a comprehensive sales enablement library, lead strategic product launches for our AI products, build our scientific communications pipeline, and create the market intelligence systems that inform our product strategy. If you thrive in environments where you can build something from scratch and see direct impact on revenue growth, this role is for you.

Key Responsibilities

  • Develop and own our product positioning framework and messaging architecture across our AI product portfolio, translating data science capabilities and clinical outcomes into business-outcome language that resonates with health plan and health system buyers
  • Build and maintain our tech differentiation narrative — the cohesive story of why our AI innovation matters and where we win against competitors
  • Lead strategic go-to-market planning for product launches, moving us from tactical announcements to systematic market education with clear positioning and success metrics
  • Own scientific communications: partner with our research and clinical teams to triage new manuscripts, plan publication moments, and translate peer-reviewed findings into market-facing narratives and enablement content
  • Build and maintain our sales enablement library — pitch decks, case studies, whitepapers, battle cards battle cards — and partner with BD and Partner Success to support key enterprise opportunities and continuously improve our sales approach based on market feedback

Minimum Qualifications

  • 7+ years of experience in B2B product marketing, including experience as the first or only product marketer building the function from scratch
  • Track record bringing new products to market, particularly technical or data science products, with experience navigating complex, multi-stakeholder enterprise sales cycles
  • Excellent written and verbal communication skills with ability to distill complex technical and clinical concepts into clear, compelling business narratives
  • Self-starter who operates effectively in fast-paced, ambiguous startup environments with ability to build processes and infrastructure independently

Preferred Qualifications

  • Healthcare experience, particularly working with health plans, health systems, or value-based care organizations
  • Experience in early-stage or high-growth B2B SaaS companies
  • Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives

Hiring Range

US Employees in San Francisco/Bay Area, New York City - $106,000 - $137,000

US Employees in Boston, Los Angeles, Seattle, Washington DC - $97,000 - $126,000

US Employees in Arlington, Denver, San Diego, Sacramento - $93,000 - $120,000

US Employees in Albany, Atlanta, Austin, Baltimore, Central/Southern, Charlotte, Chicago, Dallas/Fort Worth, Detroit, Houston, Las Vegas, Miami, Milwaukee, Philadelphia, Portland, Research Triangle, Salt Lake City, Twin Cities - $85,000 - 109,000

US Employees in Baton Rouge, Birmingham, Charleston, Cincinnati, Cleveland, Daytona Beach, Indianapolis, Nashville, New Orleans, Omaha, Phoenix, Pittsburgh, St. Louis, Tampa - $82,000 - 106,000

Stock Options: Opportunity to invest in the company’s growth.

Work-from-Home Stipend: A dedicated stipend for your first year to help set up your home office.

Medical, Vision, and Dental Coverage: Comprehensive plans to keep you and your family healthy.

Life Insurance: Basic life insurance to give you peace of mind.

Paid Time Off: 20 vacation days, accrued over the year, plus 11 paid holidays.

Parental Leave: 16 weeks of paid leave for birthing parents after six months of employment, and 8 weeks of bonding leave for non-birthing parents.

Retirement Savings: Access to a 401(k) plan with a company contribution, subject to a vesting schedule.

Commuter Benefits: Convenient options to support your commute needs.

Professional Development Stipend: A dedicated stipend supports professional development and growth.

Standard company text repeated across Waymark's postings is omitted here.

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