Product Strategy and Operations, Director - New Verticals | Housing

• Housing: We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place.

• Healthcare: We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork.

About The Role

As Director of New Verticals, you will lead a team focused on identifying, incubating, and scaling new products and market opportunities from concept through launch (“zero to one”) and growth (“one to ten”). Reporting to the Chief Strategy Officer, you will set strategic direction, guide high-impact initiatives, and drive alignment across the organization. This role requires strategic thinking, strong leadership, deep market expertise, and proven success launching and scaling new products or businesses. You will play a pivotal role in shaping new product direction and go-to-market strategies.

Key Responsibilities

Product and Market Strategy:

• Lead market research, feasibility analyses, and competitive assessments to identify and prioritize opportunities

• Develop and own go-to-market strategies, including segmentation, positioning, pricing, and launch execution

• Lead cross-functional teams across Product, Engineering, Go-To-Market (GTM), and Customer Success to ensure alignment and successful execution of product launches and expansions

• Continuously monitor market trends, customer feedback, and competitive dynamics to iterate and optimize product strategies and offerings

Strategic Project Leadership:

• Develop and manage detailed project plans across the New Verticals team with clear timelines, milestones, resource allocation, and success metrics

• Manage the New Verticals team and own accountability for outcomes, ensuring project milestones are met and strategic objectives are achieved

Cross-Functional Collaboration:

• Partner closely with internal stakeholders, including senior leadership, product managers, engineers, marketing, sales, and customer success teams, to ensure cohesive execution of strategic initiatives

• Provide strategic insights and recommendations to senior leadership based on thorough analysis and market intelligence

• Foster cross-functional communication and collaboration to enable seamless execution of strategic initiatives

Requirements

• 9-10+ years of experience in product strategy, corporate strategy, consulting, product management, or similar roles in technology or high-growth startups.

• Proven track record launching and scaling new products or business lines, with clear strategic vision and measurable results.

• Strong analytical and problem-solving skills, leveraging data and market insights for decision-making.

• Excellent interpersonal and communication skills, effectively influencing diverse stakeholders.

• Autonomous, proactive, and comfortable navigating ambiguity in fast-paced environments.

• Relentless execution focus, delivering tangible outcomes.

• Willingness to work in person at our office 4-5 days a week

Why Join

Growth and impact. It’s not often that you can get in on the ground floor of a funded (unicorn!) startup that’s scaling. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

• Equity in the company in the form of stock options

• Fully paid parental leave

• Commuter benefits

• 401k benefits

• Monthly fitness stipend

• A collaborative in-office environment with an open floor plan, fully stocked kitchen, and company-paid lunch

• Fun company social events through our Elise and the City program

• Unlimited vacation and paid holidays

Job Compensation Range

The salary range for this role is $250,000 - $300,000 USD/CAD. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.