About This Role

Strava is the leading app for active people — with more than 250 million athletes across 190+ countries. The platform provides a holistic view of your active life, no matter where you live, what sport you love, or which device you use. Everyone belongs on Strava when they’re pursuing an active lifestyle.

We’re seeking a Program Manager to join our Athlete & Community Partnerships team. In this role, you’ll own the Verified program globally. The Verified program recognizes and empowers thousands of Strava’s most influential Pro Athletes, Creators and Club leaders, and turns their influence into measurable growth in registrations, activation and community. You’ll work cross-functionally to strengthen the global partner experience, drive program adoption, enable scalable growth, and ensure consistency across markets

This position reports to the Partnerships Lead. You’ll work closely with regional leads and partner managers who run the program in their markets.

We follow a flexible hybrid model that translates to more than half of your time on-site in our New York office, three days per week.

What You’ll Do:

• Own the Verified program end to end: badge eligibility, tiering, benefits and roadmap, delivered consistently across markets.

• Collaborate across functions (Brand, Growth Marketing, Product Marketing, Product, Support) and with regional leads to streamline operations, deliver an outstanding partner experience and bring partner feedback into the Verified roadmap.

• Develop and maintain scaled educational initiatives, such as lifecycle communications, webinar series, and partner academies.

• Track and report program performance against a clear measurement framework, including attributed new registrations and winbacks, badge growth and partner engagement, to identify trends and demonstrate impact.

• Support partner onboarding and activation, equipping partner managers with toolkits and playbooks to engage Verified partners and prospects consistently.

• Contribute to process optimization, documenting best practices and identifying opportunities to scale successful approaches across markets.

You’ll be successful here by:

• Thriving in collaboration. You’re comfortable navigating cross-functional teams, building trust with internal and external partners, and communicating effectively with stakeholders across regions and disciplines.

• Delivering with precision. You’re highly organized, detail-oriented, and excellent at managing multiple projects and priorities simultaneously.

• Being data-informed. You know how to interpret metrics, translate insights into actions, and communicate results clearly.

• Balancing vision and execution. You’re strong in the details, and you also bring a clear view of where the program should go next.

• Embracing a bias to action. You move projects forward with energy and accountability, balancing strategic thinking with hands-on execution.

What You’ll Bring to the Team:

• A degree in Marketing, Business or a related field

• 5 years of experience in program management, partnerships, operations

• Proven ability to manage complex, cross-functional initiatives

• Experience with HubSpot, AI tools and agentic workflows to automate and scale program operations

• Experience with athlete, creator or community programs, ideally on a social or consumer platform

• Alignment with Strava’s mission and genuine empathy for the partners and communities the program serves.

For information on benefits, please click here.

Why Join Us?

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