Sales Programs, Sales Enablement
Own the end-to-end lifecycle of sales plays at a leading AI platform company in San Francisco.
Posted by employer 2 days ago
First seen on Joblaze 23 hours ago
Last verified on the company career page 23 hours ago
Skills & Technologies
What you'll build
- Own the end-to-end lifecycle of sales plays
- Work with various teams to decide which plays get built
- Build play assets
- Train sellers and SEs on new plays
- Define how each play's success is measured
Must have
- 4+ years in sales enablement, sales programs, product marketing, or a related field
- Experience building and launching sales plays or go-to-market programs
- Ability to say no and prioritize across competing requests
- Strong writing and facilitation skills
- Comfort with data
Nice to have
- Experience in AI or enterprise software sales environments
- Experience with enablement and conversation-intelligence tools
- Prior experience as a seller or SE
Requirements
- Experience
- 4+ years
Not disclosed in this posting: compensation, visa sponsorship.
Benefits
Joblaze summary
In this role, the individual manages the complete lifecycle of sales plays, from conception to retirement, ensuring that sales teams are equipped with effective tools and resources. Key skills include experience in sales enablement and product marketing, with a focus on data-driven decision-making and strong communication abilities. This position is ideal for someone with a background in B2B software sales, particularly those familiar with AI or enterprise environments. Sierra emphasizes a culture of trust and customer obsession, making it a fitting environment for collaborative and detail-oriented professionals.
Joblaze insights
- Listed today — first seen on Joblaze November 6, 2026. Last confirmed on Sierra's careers page November 6, 2026.
- AI/ML appears in 13.4% of 1776 comparable mid sales/marketing roles in United States; Sales Programs appears in 0.1% of 1776 comparable mid sales/marketing roles in United States.
Quick facts
- Is the Sales Programs, Sales Enablement role remote?
- No — this is an on-site role in San Francisco, CA, United States.
- How much experience is required?
- At least 4 years of relevant experience for this Sales Programs, Sales Enablement role.
- Where is the role based?
- Sierra is hiring for this position in San Francisco, CA, United States.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, Product Marketing, Sales Enablement, Sales Programs.
- What seniority level is this role?
- Sierra targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Sales Programs, Sales Enablement role at Sierra.
From the original posting
What you’ll do
Own the end-to-end lifecycle of sales plays: intake, design, build, launch, adoption, and retirement
Work with Product Marketing, Product, Sales Leadership, and Sales Engineering to decide which plays get built and in what order
Build play assets: messaging, discovery guides, demo flows, competitive battlecards, objection handling, and customer proof points
Train sellers and SEs on new plays through live sessions, async content, and practice
Define how each play's success is measured (usage, pipeline influence, win rate where attributable) and report on it
Retire or update plays that aren't working
Create the intake and prioritization process for play requests
Build plays so they can be adapted for regional teams, including our London office
What you’ll bring
4+ years in sales enablement, sales programs, product marketing, or a related field at a B2B software company
Experience building and launching sales plays or go-to-market programs for both sellers and technical teams
Ability to say no and prioritize across competing requests from senior stakeholders
Strong writing and facilitation skills
Comfort with data, and honesty about what can and can't be attributed to enablement
Even better…
Experience in AI or enterprise software sales environments
Experience with enablement and conversation-intelligence tools (e.g., [Highspot, Seismic, Gong])
Prior experience as a seller or SE
Our values
Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.
Flexible (unlimited) paid time off
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Fertility and family building benefits through Carrot
Free alphorn lessons
Standard company text repeated across Sierra's postings is omitted here.