Senior Brand Consultant, PR & Influencer (Contractor)
Join Glossier as a Senior Brand Consultant to enhance cultural relevance and marketing initiatives in a pivotal growth phase.
Posted by employer 12 hours ago
First seen on Joblaze 3 hours ago
Last verified on the company career page 3 hours ago
What you'll build
- Develop cultural amplification strategy for product launch
- Identify creators and cultural partners for campaigns
- Lead press strategy with external agency partners
- Collaborate with marketing teams for launch integration
- Build meaningful relationships with creators and influencers
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Joblaze summary
In this role, the senior brand consultant will focus on enhancing Glossier's cultural relevance and PR strategy, particularly around an upcoming product launch. The position requires a blend of strategic marketing skills, cultural insight, and strong relationships with creators and communities, emphasizing innovative brand activations over traditional marketing. This role is ideal for someone with significant experience in brand strategy and a background in cultural marketing, capable of driving meaningful connections with consumers. The consultant will collaborate closely with the CMO and various teams to integrate fresh ideas into the brand's narrative.
Joblaze insights
- Listed today — first seen on Joblaze November 6, 2026. Last confirmed on Glossier's careers page November 6, 2026.
Quick facts
- Is the Senior Brand Consultant, PR & Influencer (Contractor) role remote?
- Yes — Glossier lists this as a fully remote position.
- What seniority level is this role?
- Glossier targets senior candidates for this position.
- Is this full-time or contract?
- Contract for this Senior Brand Consultant, PR & Influencer (Contractor) role at Glossier.
From the original posting
WHO WE ARE
Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.
THE ROLE
Glossier is seeking a senior brand consultant to help accelerate the brand's cultural & PR relevance, creator ecosystem, and breakthrough marketing initiatives during a pivotal period of growth and evolution.
This is not a traditional influencer marketing or PR role. We are looking for a strategic, creatively minded marketer with exceptional cultural instincts, deep relationships across creators, talent, and emerging cultural communities, and a track record of turning ambitious brand ideas into meaningful cultural moments.
Working closely with the CMO and cross-functional marketing leadership, this person will bring an outside-in perspective, fresh thinking, and an entrepreneurial approach to building brand heat, relevance, and advocacy.
The immediate focus will be an upcoming launch, alongside longer-term brand-first opportunities.
Key Areas of Focus
- New Launch:
- Develop and help activate an earned-first cultural amplification strategy that extends the launch beyond traditional product marketing.
- Identify unexpected creators, talent, cultural partners, and communities that can bring the campaign to life in distinctive ways.
- Originate high-impact brand moments, partnerships, and activations designed to drive conversation, organic advocacy, and cultural relevance.
- Lead press strategy in partnership with external agency partners
- Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams to integrate opportunities into the broader launch plan.
- Creator & Cultural Ecosystem
- Help build Glossier's approach to creators and influencers beyond transactional partnerships toward meaningful, sustained brand relationships.
- Identify emerging cultural voices and tastemakers across beauty, fashion, art, music, lifestyle, and adjacent communities.
- Develop opportunities for creator-led storytelling, organic advocacy, and innovative collaborations that reinforce Glossier's unique place in culture.
- Partner with the existing influencer team to elevate strategic thinking and unlock new opportunities.
- Brand-First Marketing & Narrative
- Partner with CMO on reinforcing Brand Narrative
- Collaborate with the CMO and Brand Marketing leadership to identify opportunities for Glossier to show up in culture beyond traditional product launches.
- Develop compelling ideas for cultural collaborations, community initiatives, and brand platforms that deepen emotional connection with consumers.
- Explore how Glossier's flagship stores can become meaningful cultural and community destinations through relevant partnerships and programming.
- Bring fresh inspiration, emerging trends, and outside perspectives to challenge conventional beauty marketing approaches.
Compensation for the role will be determined based on permissible, nondiscriminatory factors such as a candidate’s qualifications, skills, and experience.
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