A day in the life of a Senior Director, Growth Marketing at Calendly

What's so great about working on Calendly's Growth Marketing team?

Growth marketing is a key strategic bet for Calendly. We have a highly viral product by nature and therefore a funnel that has huge potential if optimized and leveraged correctly. At the same time we are sprinting to launching multiple new products this year. The Growth marketing team is key to both optimizing our scheduling funnel while building new funnels for our new products. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale.

Why do we need you?

We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and upper funnel acquisition.

The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals.

On a typical day, you will focus on:

Growth Strategy & Leadership

• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
• Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
• Lead annual and quarterly growth planning, forecasting, and budget allocation.

Lifecycle & Retention Marketing

• Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
• Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels.
• Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.

Web

• Own the website end to end
• Define goals and a roadmap to achieve them
• Partner with product marketing to ensure we tell compelling stories about our products that drive adoption
• Experiment to improve conversion rates
• Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand

Demand Generation & Acquisition

• Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
• Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI.
• Drive full-funnel demand generation strategies that align with sales and revenue targets.
• Evaluate and scale emerging acquisition channels.

Analytics & Experimentation

• Establish a culture of experimentation through A/B testing and performance optimization.
• Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
• Build dashboards and reporting frameworks to track campaign effectiveness and business impact.
• Leverage data insights to inform strategic decisions and improve marketing efficiency.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performing growth marketing team.
• Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives.
• Foster a performance-driven culture focused on accountability, innovation, and continuous improvement.
• Manage external agencies, vendors, and marketing technology partners.

What do we need from you?

Basic Qualifications:

• 10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
• 5+ years of leadership experience managing high-performing marketing teams.
• Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
• Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms.
• Experience managing significant marketing budgets and delivering measurable ROI.
• Excellent leadership, communication, and stakeholder management skills.

Preferred Qualifications:

• Strategic thinker with strong execution capabilities.
• Highly data-driven with a bias toward action and experimentation.
• Collaborative leader who thrives in cross-functional environments.
• Adaptable and comfortable navigating ambiguity in evolving business environments.
• Have an analytical and experimental mindset
• Understand customer journeys and how to design experiences that resonate with customers to take action