Senior Director, Marketing
Lead the Japan Regional Marketing strategy at Braze, focusing on new business acquisition and demand generation.
Posted by employer 5 hours ago
First seen on Joblaze 1 hour ago
Last verified on the company career page 1 hour ago
What you'll build
- Lead the Japan Regional Marketing strategy
- Partner with Japan Sales, Partnership, and Success leaders
- Create repeatable, predictable programs for demand generation
- Deliver on demand generation metrics and OKRs
- Travel into various markets to support lead generation
Must have
- 15+ years experience in areas of marketing
- Experience at B2B SaaS company
- Experience with regionalized pipeline generation strategy
- Experience with digital marketing, events, account based marketing
- Bachelor degree required
Practical constraints
- Travel in the region required
Requirements
- Experience
- 15+ years
- Education
- Bachelor's degree
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Senior Director of Marketing at Braze is tasked with leading the regional marketing strategy for Japan, focusing on developing and executing programs that drive new business acquisition. This role requires a strong background in B2B SaaS marketing, particularly in creating scalable demand generation initiatives and collaborating with sales and partnership teams. Ideal candidates will have over 15 years of experience and a proven ability to navigate high-growth environments while managing multiple priorities. The position emphasizes a deep understanding of regional market nuances and the ability to advocate for local strategies.
Joblaze insights
- Listed today — first seen on Joblaze September 19, 2026. Last confirmed on Braze's careers page September 19, 2026.
Quick facts
- How much experience is required?
- At least 15 years of relevant experience for this Senior Director, Marketing role.
- What seniority level is this role?
- Braze targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Director, Marketing role at Braze.
From the original posting
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
Braze is looking for a Marketing leader to elevate and execute our regional marketing strategy in Japan. Reporting to the VP of APAC Demand Generation, this role will develop region-specific marketing programs focused on new business acquisition for Japan through a portfolio of programs designed to create and capture demand.
The role will be responsible for creating market development plans, inbound marketing campaigns, high touch activations, events, and ABM outbound motions.
You will work cross-functionally to implement and expand digital & field marketing campaigns and processes, and apply a geo-centric strategy that supports local teams’ revenue attainment. The role requires a strong and differentiated marketing background, experience working in a matrixed environment, utmost organization of priorities, and the ability to empathize with, and advocate for the Japan region.
WHAT YOU’LL DO
Responsibilities include:
- Lead the Japan Regional Marketing strategy and ensure execution delivers on revenue goals.
- Partner with Japan Sales, Partnership, and Success leaders, as well as the Global Marketing teams, to develop and build programs that are scalable and predictable for the Japan region.
- Serve as the voice of the region with respect to regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.
- Create repeatable, predictable programs that build off of global demand generation activities–from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to expand the Braze footprint in the region.
- Be a thought leader for the brand and serve as a host of specific activations, as well as co-lead custom programs with local leadership; deep knowledge of demo environments and market positioning capabilities are a must.
- Deliver on demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the Japan Marketing strategy’s impact.
- Travel into various markets and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts including hands-on involvement in execution of live programs.
WHO YOU ARE
- 15+ years experience in areas of marketing
- Experience at B2B SaaS company
- Experience with regionalized pipeline generation strategy and implementation, including working closely with Sales, Partnership, and Customer Success teams.
- Experience with digital marketing, events, account based marketing
- Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers
- A self-starter with the ability to work independently and as part of a team
- Ability to juggle multiple, demanding tasks simultaneously and with accuracy
- High aptitude for looking at problems as opportunities, and working cross departmentally to create unique solutions to solve them for the benefit of regional programs and/or the company
- Familiarity with tech and marketing communities; familiarity with SaaS business communities
- Experience working in a high-growth, high intensity environments
- Travel in the region required
- Bachelor degree required
WHAT WE OFFER
Standard company text repeated across Braze's postings is omitted here.