Senior Lifecycle Programs Strategist

Reports to: Sr. Director, Demand Integration

Location: Remote US

Compensation Range: $142,000 to $152,000 base plus bonus and equity

What You'll Do:

You own the lifecycle operating model for customer and partner growth, turning signals into plays that improve cross-sell performance, recover closed-lost opportunities, and identify where automation can change how the work gets done. On the Demand Integration team within Revenue Operations, you set priorities, make tradeoffs, and turn ambiguous opportunities into clear paths from marketing handoff through CAM execution. You shape the requirements, operating rhythms, and success measures that keep teams aligned, while the Customer Campaigns and Product Marketing teams own broader campaign strategy, content, and channel plans.

You are Give a $h*t in the way you identify gaps, take ownership of the operating model, and make the motion work instead of sending another one-off list to the field. You are Outcome-Obsessed about the measurable impact of lifecycle programs, from qualified expansion opportunities to recovered pipeline and efficient rep follow-up. Perfect Imperfection shows up in how you use data and feedback to make informed tradeoffs, improve the system, and raise the quality of each iteration. You lead through influence by building stakeholder buy-in, incorporating feedback from CAMs and partner teams, and keeping cross-functional decisions moving.

Responsibilities:

• Set and own the lifecycle operating model for customers and partners from marketing handoff through Account Management (CAM) execution, securing stakeholder buy-in, incorporating feedback from customer-facing teams, and aligning cross-functional priorities to improve expansion outcomes.
• Identify, prioritize, and lead high-value automation opportunities across lifecycle execution by diagnosing process gaps, defining requirements, aligning stakeholders, and implementing scalable workflows, routing, and handoffs across go-to-market platforms.
• Own the strategy and execution of re-engagement plays for delayed, stalled, and closed-lost cross-sell and expansion opportunities by defining recovery hypotheses, eligibility criteria, audience logic, sequence structure, automation, rep handoff, and measures of recovered pipeline and rep follow-through.
• Establish the handoff experience for Account Management and other customer-facing roles so reps know who to engage, why the opportunity is relevant, and what action is expected, then improve the supporting follow-up based on field feedback and results.
• Apply consent, opt-in and opt-out, suppression, contact governance, and other communication requirements while coordinating timing to reduce conflicting or excessive outreach.
• Use approved AI tools to work faster on research, documentation, analysis, and workflow preparation while applying sound judgment and validating outputs before execution.
• Establish the measurement framework for lifecycle performance, including engagement, rep follow-through, conversion, recovered pipeline, and influenced pipeline, then use the findings to set priorities and improve the operating model.

What You Bring to the Team:

• You have experience shaping lifecycle strategy and operating models while staying close enough to the systems to build or improve sequences, workflows, routing, and automation.
• You have experience designing targeted lifecycle motions across marketing automation, email, CRM, and sales engagement platforms, including the audience segmentation required to support them.
• You understand customer lifecycle, cross-sell, expansion, closed-lost recovery, install-base, or partner motions and can translate business goals into practical programs.
• You have working knowledge of email compliance, consent and opt-out requirements, suppression logic, and contact governance.
• You are comfortable working with customer, opportunity, product, and engagement data to build accurate audiences and evaluate play performance.
• You bring strong strategic judgment, systems thinking, and ownership, with the ability to turn an ambiguous business opportunity into a prioritized, scalable plan and lead cross-functional teams toward a measurable outcome without relying on formal authority.
• You use AI to work faster and smarter in day-to-day research, documentation, analysis, and workflow tasks while applying good judgment about accuracy, privacy, and appropriate application.