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Senior Manager, Demand Marketing

Lead demand marketing initiatives for US Major Accounts at Cloudflare, driving pipeline generation and strategic marketing programs.

Location
United States
Compensation
$120k–$190k/yr
Level
senior
Type
full time · Remote

Posted by employer 20 hours ago

First seen on Joblaze 2 hours ago

Last verified on the company career page 2 hours ago

What you'll build

  • Develop and execute multi-channel marketing plans
  • Partner closely with enterprise sales leaders
  • Direct enterprise-focused digital marketing strategy
  • Lead strategy for high-touch field programs
  • Coordinate with Partner Marketing team

Must have

  • Minimum 10 years in enterprise B2B field marketing
  • Minimum 5 years field marketing experience
  • Proven track record supporting sales teams
  • Advanced skills with enterprise CRM
  • Thorough knowledge of lead-management processes

Practical constraints

  • Location Requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended

AI in the day-to-day

Leveraging AI to ship faster today to make it better tomorrow.

Requirements

Experience
10+ years
Education
Bachelor's degree

Not disclosed in this posting: visa sponsorship.

Benefits

401k Match Flexible Paid Time Off Equity/Stock Options Health Insurance Parental Leave

Joblaze summary

The Senior Manager of Demand Marketing at Cloudflare is responsible for developing and executing comprehensive marketing strategies aimed at generating pipeline and driving growth for the US Major Accounts segment. This role requires expertise in omnichannel marketing, including account-based marketing and digital demand generation, leveraging tools like Salesforce and analytics platforms. Ideal candidates will have over a decade of experience in B2B marketing within large technology organizations, particularly in cybersecurity or cloud services. The position emphasizes collaboration with sales teams and strategic planning to enhance engagement with Global 2000 accounts.

Joblaze insights

  • Listed today — first seen on Joblaze October 23, 2026. Last confirmed on Cloudflare's careers page October 23, 2026.
  • Salary band is below the typical range for Sales/Marketing roles (median ~$141,520).
  • Starts above 20% of 100 comparable senior sales/marketing roles in United States that list Salesforce we track (median $140,000 across 42 companies). See Salesforce salary trends
  • Salesforce appears in 7.2% of 1794 comparable senior sales/marketing roles in United States; Demandbase appears in 0.1% of 1794 comparable senior sales/marketing roles in United States.

Quick facts

Is the Senior Manager, Demand Marketing role remote?
Yes — Cloudflare lists this as a fully remote position.
What's the salary range?
Cloudflare lists $120,000–$190,000 for this role.
How much experience is required?
At least 10 years of relevant experience for this Senior Manager, Demand Marketing role.
What's the tech stack?
Joblaze extracted these technologies from the posting: 6sense, Demandbase, Salesforce.
What seniority level is this role?
Cloudflare targets senior candidates for this position.
Is this full-time or contract?
Full-time for this Senior Manager, Demand Marketing role at Cloudflare.

From the original posting

About Us

Available Locations: Remote, US

About the Role

Cloudflare’s Americas Marketing Team is searching for Demand & Field Marketing Leader to partner directly with our US Major Accounts segment. Aligning with sales leadership, sales operations, partner marketing and GTM counterparts you will design and drive high-impact pipeline generation programs, events and account focused marketing leading to pipeline creation and closed-won bookings across Global 2000 accounts.

In this role, you will lead Majors Demand Marketing utilizing historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth. You will hold end-to-end responsibility for developing and coordinating a comprehensive, omnichannel marketing approach for US Major Accounts. Your scope will encompass hosted field events, Account-Based Marketing (ABM), VIP and executive C-level events while providing strategic inputs for full-funnel digital programs (paid search/social, webinars, web strategy).

Key Responsibilities

  • Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting.
  • Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs.
  • Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—ie. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts.
  • ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors.
  • VIP Field Events & Executive Experiences: lead the strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners, regional roundtables.
  • Partner & Ecosystem Marketing: Coordinate with the Partner Marketing team to align efforts as required for co-marketing initiatives, and alignment for strategic partner marketing plans.

Qualifications & Requirements

  • Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience.
  • Location Requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended
  • Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
  • Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid & earned media.
  • Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase).
  • Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
  • Demonstrated ability to manage budget with strong financial accountability and ROI optimization.
  • Strong cross-functional collaboration skills with the ability to build relationships and operate effectively across organizational boundaries.
  • BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.

Compensation

Compensation may be adjusted depending on work location.

  • For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $120,000 - $165,000.
  • For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $132,000 - $182,000.
  • For Bay Area based hires: Estimated annual salary of $138,000 - $190,000
  • Application Deadline: ~January 2027

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

Standard company text repeated across Cloudflare's postings is omitted here.

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