Senior Manager, Influencer Marketing (New Ventures)

About The Role:

Your north star: Build, scale, and manage Pomelo Care’s creator and partner ecosystem from the ground up to drive measurable patient growth.

As Senior Manager, Influencer Marketing, you will own channel strategy, creator sourcing, contract negotiations, campaign execution, and performance reporting. You are equal parts creative strategist and performance operator, taking complete ownership over customer acquisition costs (CAC) and campaign ROI.

What you'll do:

• Develop and manage creator relationships: Source, onboard, and manage ongoing partnerships across creators, patient advocates, and medical experts.
• Drive creative strategy: Develop net-new content concepts and build a UGC-led creative testing roadmap, leveraging platform trends, performance data, and audience insights.
• Fuel paid social acquisition: Negotiate usage rights, licensing terms, and allow-listing permissions to supply creator assets to paid social campaigns.
• Lead cross-functional execution: Manage workflows from concept to launch, building a high-velocity, repeatable system.
• Optimize funnel performance: Test creative formats, messaging angles, and landing page integrations to improve conversion rates and lower acquisition costs.
• Performance reporting & strategy: Track and report performance metrics across channels to identify key drivers of reach and conversion, using these insights to refine creator selection and creative strategy.
• Ensure compliance: Partner with Legal and Clinical Ops to ensure all content adheres to healthcare privacy laws and FTC/FDA guidelines.

Who you are:

• 5+ years of influencer, creator, or performance marketing experience, with a focus on driving customer acquisition within DTC health, wellness, subscription, or regulated healthcare industries.
• Track record of impact: Experience building creator programs that deliver measurable brand reach, engagement, and direct business impact.
• Performance-focused operator: Hands-on experience managing growth budgets with direct accountability for conversion rates, CAC, and ROI.
• Platform fluency: Deep understanding of TikTok, Instagram, and YouTube, combining sharp creative judgment with hands-on experience negotiating usage rights, ad licensing, and allow-listing.
• Skilled communicator: Ability to distill complex clinical topics into accessible, high-converting social video messaging.
• Leverages AI tools: Uses modern AI tooling to accelerate creative briefing, script generation, copy iteration, and performance analysis.

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first.

Benefits and Perks:

• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)

Compensation:

The expected base salary range offered for this role is $130,000-$150,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications.

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.