Joblaze summary

In this senior role, the individual will oversee the entire lifecycle marketing strategy for Maven Clinic's consumer products, focusing on nurturing customer engagement from initial contact through to long-term retention. Proficiency in Braze is essential, as the position requires building automated marketing flows and conducting data-driven experiments to optimize user journeys. This role is ideal for someone with extensive experience in direct-to-consumer health marketing, particularly in regulated environments, who can blend technical skills with strategic insights. Maven Clinic's commitment to innovation and healthcare equity adds a meaningful dimension to the work.

Joblaze insights

Listed about 2 months ago — first seen on Joblaze September 3, 2026. Last confirmed on Maven Clinic's careers page November 2, 2026.
Salary band is in line with the typical range for Sales/Marketing roles (median ~$142,500).
Starts above 32% of 1046 comparable senior sales/marketing roles in United States we track (median $151,676 across 193 companies).
Braze appears in 0.4% of 1823 comparable senior sales/marketing roles in United States; Mixpanel appears in 0.2% of 1823 comparable senior sales/marketing roles in United States.

Quick facts

Is the Senior Manager, Lifecycle Marketing role remote?: Yes — Maven Clinic lists this as a fully remote position.
What's the salary range?: Maven Clinic lists $136,000–$160,000 for this role.
How much experience is required?: 5–8 years of relevant experience for this Senior Manager, Lifecycle Marketing role.
What's the tech stack?: Joblaze extracted these technologies from the posting: Braze, Customer.io, Mixpanel.
Does Maven Clinic sponsor work visas for this role?: Yes — the posting indicates visa sponsorship is available for the right candidate.
What seniority level is this role?: Maven Clinic targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Manager, Lifecycle Marketing role at Maven Clinic.

From the original posting

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com

About the Role:

This is a senior individual contributor role with significant strategic ownership. You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers.

We’re looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn’t firing.

What You'll Do:

Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing
Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review
Maintain and evolve a modular email design system to ensure production remains fast and scalable
Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV
Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team
Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging
Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a strong understanding of how to communicate sensitively in a regulated health context
Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience

What You'll Bring:

5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement
Hands-on experience with Braze, Iterable, or similar platform is required
Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation
Experience leading lifecycle for new product or program launches, not just maintaining existing flows
Strong product instincts: you synthesize lifecycle insights into roadmap recommendations and can engage effectively with PMs on product direction
Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies
HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting
Comfortable using AI tools to accelerate copy drafting and design iteration, producing outputs that require light editing rather than full rewrites
Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions
Familiarity with Mixpanel for funnel analysis strongly preferred
Working knowledge of Customer.io strongly preferred

The base salary range for this role is $136,000 - $160,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Standard company text repeated across Maven Clinic's postings is omitted here.

Senior Manager, Lifecycle Marketing

About the Role:

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