Product Marketing Manager, Prime & Markets
Join Coinbase as a Product Marketing Manager to drive client adoption of complex institutional products in a dynamic remote-first environment.
Skills & Technologies
AI in the day-to-day
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs.
Requirements
- Experience
- 5+ years
Benefits
Joblaze summary
In this role, the Product Marketing Manager for Prime & Markets at Coinbase will focus on developing and executing go-to-market strategies for complex institutional products, ensuring they resonate with clients like hedge funds and asset managers. Key skills include a strong background in product marketing, particularly in derivatives and institutional trading, along with the ability to simplify intricate concepts into clear narratives. This position is ideal for someone with over five years of experience who thrives in a fast-paced, collaborative environment, working closely with cross-functional teams to drive client adoption.
Joblaze insights
- Listed about a month ago on Joblaze — tracked directly from Coinbase's career page.
- Coinbase has 163 other open roles including Strategic Program Lead, Supervisor, Customer Success Team, Staff Applied Data Scientist, Pricing.
- 8 active derivatives roles on Joblaze right now.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$145,000).
Quick facts
- Is the Product Marketing Manager, Prime & Markets role remote?
- It's hybrid — Coinbase expects some on-site time in Remote - USA.
- What's the salary range?
- Coinbase lists $140,080–$164,800 for this role.
- How much experience is required?
- At least 5 years of relevant experience for this Product Marketing Manager, Prime & Markets role.
- Where is the role based?
- Coinbase is hiring for this position in Remote - USA.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Institutional Trading, market infrastructure, derivatives.
- What seniority level is this role?
- Coinbase targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager, Prime & Markets role at Coinbase.
From the original posting
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.
What you'll do:
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.
Required Skills and Experience:
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
- Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
- Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P75800
#LI-Remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
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