Senior Marketing Manager, Commercial
Drive brand awareness and demand as a Senior Marketing Manager for Fivetran in the Commercial business segment.
Posted by employer 3 days ago
First seen on Joblaze 3 days ago
Last verified on the company career page 3 hours ago
What you'll build
- Develop and execute regional marketing strategy
- Manage program execution for marketing campaigns
- Plan and execute regional events
- Monitor KPIs and metrics
- Collaborate with product marketing
Must have
- 5+ years experience in B2B marketing
- Proven track record in lead generation
- Event management experience
- Excellent communication skills
- Ability to manage multiple projects
AI in the day-to-day
Use of Chat GPT and Claude for marketing strategies.
Requirements
- Experience
- 5+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Senior Marketing Manager at Fivetran focuses on enhancing brand visibility and generating demand within the commercial sector through targeted marketing initiatives. This role requires expertise in B2B lead generation, particularly for small-to-medium businesses, and familiarity with tools like DemandBase and Marketo. Ideal candidates have over five years of marketing experience and a proven track record in executing successful campaigns. Fivetran is currently integrating with dbt Labs, creating a collaborative environment that emphasizes data-driven decision-making.
Joblaze insights
- Listed 3 days ago — first seen on Joblaze November 11, 2026. Last confirmed on Fivetran's careers page November 14, 2026.
- This exact title is also open at 4 other locations at Fivetran: Oakland, California, United States, USA - Philadelphia (dbt), Denver, Colorado, United States, AMER, USA - New York (dbt).
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,040).
- Starts above 56% of 25 comparable senior sales/marketing roles in United States that list Marketo we track (median $134,696 across 15 companies).
- Marketo appears in 1.5% of 1894 comparable senior sales/marketing roles in United States; SFDC appears in 0.2% of 1894 comparable senior sales/marketing roles in United States.
Quick facts
- Is the Senior Marketing Manager, Commercial role remote?
- It's hybrid — Fivetran expects some on-site time in USA - Austin (dbt).
- What's the salary range?
- Fivetran lists $135,960–$169,950 for this role.
- How much experience is required?
- At least 5 years of relevant experience for this Senior Marketing Manager, Commercial role.
- Where is the role based?
- Fivetran is hiring for this position in USA - Austin (dbt).
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Chat GPT, Claude, Demandbase, Looker, Marketo, SFDC.
- What seniority level is this role?
- Fivetran targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Marketing Manager, Commercial role at Fivetran.
From the original posting
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About Us
Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.
Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.
Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.
As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.
During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies. The Senior Marketing Manager is responsible for driving brand awareness, demand, and building pipeline for Fivetran in the Commercial business segment. This role will support sales teams in North America through impactful, multi- touch marketing programs and execution. The ideal candidate is a results-driven professional with expertise in B2B lead generation within the small-to-medium business segment.
This is a full-time hybrid position based in our Denver, Austin, Philadelphia, Oakland or New York City office.
Technologies You’ll Use
DemandBase, Webflow, Marketo, Sendoso, SFDC, Chat GPT, Claude, and Looker.
What You’ll Do
- Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
- Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics
- Manage program execution for influencer marketing, email marketing, events, sales plays and more.
- Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
- Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
- Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
- Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
- Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
- Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.
Skills We’re Looking For
- 5+ years experience in B2B marketing with a focus on the commercial business market
- Proven track record of success in developing and executing lead generation programs within the commercial market.
- Event management experience.
- Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Data-driven approach with a knack for translating data insights into actionable marketing strategies.
#LI-JC1 #LI-Hybrid
The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.
Standard company text repeated across Fivetran's postings is omitted here.