Senior Marketing Operations Manager
Own the full-funnel customer journey and lead lifecycle management in a high-growth B2B SaaS environment.
Posted by employer 6 hours ago
First seen on Joblaze 3 hours ago
Last verified on the company career page 3 hours ago
Skills & Technologies
What you'll build
- Own the strategy and administration of lead lifecycle framework in Marketo
- Configure and optimize Bizible for multi-touch attribution
- Architect and optimize lead scoring models
- Define operational boundaries between Marketing and Sales
- Deliver executive dashboards and actionable pipeline reporting
Must have
- Hands-on experience with Marketo AND Bizible
- Experience in Marketing Operations or Revenue Operations in B2B SaaS
- Experience configuring lead routing engines
- Advanced proficiency with Salesforce CRM
- Exceptional cross-functional leadership skills
Practical constraints
- 2 days a week in-office requirement
Requirements
- Experience
- 5+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Senior Marketing Operations Manager at Ironclad is responsible for overseeing the entire lead lifecycle, from initial intake to seamless handoff to sales, while managing the company's Marketo and Bizible platforms. This role demands advanced analytical skills and hands-on experience with lead scoring, enrichment, and routing systems, as well as proficiency in Salesforce and BI tools. Ideal candidates have over five years of experience in marketing or revenue operations within a B2B SaaS context, with a strong focus on attribution and funnel management. Ironclad operates in a high-growth environment, emphasizing collaboration across teams to drive operational efficiency.
Joblaze insights
- Listed today — first seen on Joblaze October 9, 2026. Last confirmed on Ironclad's careers page October 9, 2026.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 43% of 99 comparable senior sales/marketing roles in United States that list Salesforce we track (median $137,500 across 45 companies). See Salesforce salary trends
- Salesforce appears in 7.7% of 1656 comparable senior sales/marketing roles in United States; LeanData appears in 0.3% of 1656 comparable senior sales/marketing roles in United States.
Quick facts
- Is the Senior Marketing Operations Manager role remote?
- It's hybrid — Ironclad expects some on-site time in San Francisco, United States.
- What's the salary range?
- Ironclad lists $134,000–$167,000 for this role.
- How much experience is required?
- At least 5 years of relevant experience for this Senior Marketing Operations Manager role.
- Where is the role based?
- Ironclad is hiring for this position in San Francisco, United States.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: 6sense, Bizible, Chili Piper, Clearbit, Leadspace, LeanData.
- What seniority level is this role?
- Ironclad targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Marketing Operations Manager role at Ironclad.
From the original posting
Role Overview
As the Lifecycle, Attribution & Analytics Owner, you will serve as the strategic architect behind our full-funnel customer journey, multi-touch attribution engine, and core lead management infrastructure. Operating in a high-growth, enterprise B2B SaaS environment, you will own the entire end-to-end lead lifecycle—from initial signal intake and enrichment to lead scoring, inbound routing, and the seamless operational handoff to Sales.
This role requires hands-on Marketo AND Bizible mastery as absolute prerequisites, paired with advanced analytical capability. You will directly manage all technologies, data schemas, and processes that dictate how leads and accounts progress through our GTM funnel while delivering multi-touch attribution models that prove marketing ROI.
This role is based out of our San Francisco or New York City offices, and has a 2 days a week in-office requirement.
Key Responsibilities
Marketo Architecture & Lead Lifecycle Management: Own the strategy, build, and day-to-day administration of our lead lifecycle framework in Marketo. Manage lifecycle stages, lead status transitions, database hygiene, and campaign execution standards across the buyer journey.
Bizible & Multi-Touch Attribution Operations: Directly own, configure, and optimize Bizible (Adobe Learning/Attribution) alongside supporting attribution models (Paramark or data warehouse models). Measure and report on pipeline contribution, campaign ROI, velocity, and conversion rates from first touch to closed-won.
Lead Scoring, Enrichment & Routing Operations: Architect, test, and continuously optimize our lead and account scoring models (behavioral + demographic). Oversee real-time enrichment pipelines (Leadspace, 6sense, Clearbit/Clay) and automated routing systems (Chili Piper, LeanData) to ensure instant SLA sales handoffs.
Sales Alignment & Funnel Handoff: Define and govern the operational boundaries between Marketing and Sales (SDR/BDR/AE teams). Standardize lead status workflows, SLA tracking, recoil/rejection reason logging, and MQL/MQA notification protocols in Salesforce.
Signal-Based & ABM Journey Nurturing: Partner with Demand Gen and Sales Ops to build automated account-based engagement tracks powered by intent signals (6sense, G2) and product-assisted growth metrics.
Cross-Functional Analytics Enablement: Deliver executive dashboards and actionable pipeline reporting (SQL, Salesforce, Tableau/Looker) to guide growth strategy and budget allocation.
Qualifications & Requirements
Experience: 5+ years in Marketing Operations or Revenue Operations within an enterprise B2B SaaS environment, with explicit focus on full-funnel lead lifecycle design and attribution.
Must-Have Requirements:
Marketo & Bizible Expertise (Required): Hands-on, advanced experience with both Marketo AND Bizible is 100% required. Candidates lacking direct experience in either platform will not be considered. Must have a proven track record of scaling enterprise Marketo lifecycle models, Bizible touchpoint mapping, and Marketo-Salesforce CRM sync architectures.
Lead Funnel Operations: Hands-on experience configuring and managing lead routing engines (Chili Piper, LeanData), enrichment providers (Leadspace, 6sense), and lead scoring systems.
Technical Stack Knowledge: Advanced proficiency with Salesforce CRM, SQL, BI tools (Tableau, ThoughtSpot, Looker), and data enrichment pipelines.
Level 4 Leadership: Exceptional cross-functional leadership skills with the ability to partner directly with Sales Development (SDRs), Sales Operations, and Demand Gen executives to drive operational alignment.
US Full-Time Employee Benefits at Ironclad:
100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Pre-tax commuter benefits (US Employees)
Standard company text repeated across Ironclad's postings is omitted here.