Senior Product Manager (Growth)

What's the opportunity?

Self-serve is where the majority of our customers start their journey, and the Growth team owns that journey end to end. This role owns the self-serve existing business: once a customer converts to paid, the account is yours - through every stage of its lifecycle, as it adopts more of the platform, grows its usage, and deepens its reliance on Fin.

Your mandate is to grow the value of the self-serve base: drive expansion, strengthen retention, and accelerate adoption of Fin and our newest products across thousands of paying customers. You'll own a book of business, a roadmap, and a cross-functional motion that spans product, lifecycle, data, and go-to-market. It's a rare Growth remit with a clear number to move and a lot of room to build the motions that move it.

What will I be doing?

• Own the self-serve existing business book. Own the remit end to end - from the moment a customer converts to the point they renew, expand, or leave - and be accountable for the net growth of that book.
• Grow Fin adoption. Get more customers using our AI Agent across the existing base, and help the customers who already use it automate more of their support.
• Defend and expand. Build the retention and expansion motions that grow the book - combining in-product experiences, lifecycle messaging, and a data/signal layer that flags which accounts need attention and when.
• Connect self-serve and sales. Design smooth, well-defined handovers between self-serve and sales in both directions, so the right customers get the right motion.
• Fix the key journeys. Partner with core product teams to remove friction on the journeys that matter most to self-serve customers - onboarding and activation, Fin setup and go-live, plan changes and expansion, billing and plan management.
• Land new products & features. Drive attach and adoption of new products & features across the self-serve base.
• Understand the customer. Deeply understand the customers you're serving through research, data, and direct interactions, and turn that understanding into a clear, prioritised roadmap you communicate to build alignment.
• Build and ship. Collaborate with engineers and designers to ideate, build, and ship solutions, and leverage AI to increase your efficiency and accelerate product development.
• Measure impact. Evaluate impact through quantitative and qualitative measures, own product quality, and model our company values and R&D principles in how you lead.

What skills do I need?

There is no minimum years of experience, and no need to have held the PM title. We care about your impact, drive, and potential - former founders, strategy & operations leaders, and consultants are as welcome as career PMs. The common thread is end-to-end ownership of a problem and the outcomes that follow. We'll be looking for evidence you've applied and grown these skills:

• Growth and lifecycle expertise. You've owned retention, expansion, adoption, or monetisation for a self-serve or product-led business, and you know how to move those numbers.
• Sharp customer focus and problem framing. You get to the real customer problem through research, data, and direct conversations before deciding what to build.
• Strong data fluency. You're comfortable working with funnels, cohorts, and customer signals to find opportunity, size it, and measure impact - and you make decisions from evidence, not instinct.
• Compelling roadmaps. You build and communicate a roadmap that makes the what, when, and why obvious to everyone who needs to align behind it.
• Excellent product judgment. You balance customer needs, business impact, and technical constraints, and you know what to ship now versus later.
• Cross-functional leadership. You drive outcomes across product, design, engineering, data, lifecycle marketing, CS, and sales - influencing teams you don't own.
• AI fluency. You understand how LLMs and AI agents work well enough to assess feasibility, make informed product decisions, and use AI to accelerate your own work.
• Outcome-oriented. You define success clearly, share progress openly, and hold yourself to measurable impact.

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