Own the global onboarding experience for Kraken Pro, enhancing user engagement and driving continuous UX improvements.
Posted by employer 1 day ago
First seen on Joblaze 22 hours ago
Last verified on the company career page 22 hours ago
What you'll build
Must have
Nice to have
AI in the day-to-day
Use AI to see the funnel more clearly and move faster on it.
Requirements
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
The Senior Product Manager for Pro Onboarding at Kraken is responsible for enhancing the onboarding experience for new users, guiding them from their initial landing to their first trade. This role requires expertise in product management, particularly in onboarding and user experience, along with strong data analysis skills to identify friction points and optimize the user journey. Ideal candidates will have over four years of relevant experience, a customer-centric mindset, and a passion for cryptocurrency and trading. The position involves collaboration with various teams to implement data-driven improvements.
Joblaze insights
Quick facts
From the original posting
The Pro team is responsible for Kraken Pro’s web and mobile trading experiences across spot and futures markets.
Own the onboarding experience for Kraken Pro globally, end to end - from first landing through a client's first trade
Constantly assess the funnel: identify what's working, what's not, and drive continuous UX improvement
Deeply understand the Pro customer: who they are, what they need most in their first days, how to talk to them, and what gets them excited to trade
Live in the onboarding data - pinpoint the biggest friction points, where clients drop off, and the highest-leverage opportunities
Design the experience to build trust at every step, guiding clients through onboarding with confidence
Get clients to their first trade - their "aha moment" - faster and with more conviction
Partner closely with Design, Data, Engineering, and Marketing to turn insight into shipped improvements
Use AI to see the funnel more clearly and move faster on it - from surfacing friction points and predicting who's about to drop off, to personalizing the onboarding path and messaging per client
4+ years of product management experience, with a strong track record in onboarding, activation, or growth-oriented UX work
Sharp product sense for user experience - able to spot friction, simplify complex flows, and design for trust and excitement
Strong data fluency: comfortable defining success metrics, analyzing funnels, and turning data into prioritized action
Excellent written and verbal communication - able to bring stakeholders along with clear narratives and numbers
A customer-first instinct - genuinely curious about who the user is and what would make them excited to trade
Fluent working with AI tools day to day — using them to analyze data, personalize experiences, and speed up how you work as a PM
Passion for crypto and trading, with a strong belief in Kraken Pro's mission
Stay connected
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