Own the marketing product roadmap and drive user acquisition and retention strategies at Kraken.
Posted by employer 6 hours ago
First seen on Joblaze 1 hour ago
Last verified on the company career page 1 hour ago
What you'll build
- Own the marketing product roadmap end to end
- Design and launch tailored campaign experiences
- Own the incentives layer for new and returning users
- Improve landing page and search performance
- Define the acquisition and reactivation metrics
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Senior Product Manager for Growth Marketing Enablement at Kraken is responsible for bridging the gap between marketing and product, focusing on enhancing user acquisition and retention strategies. This role requires expertise in user psychology, UX design, and data analysis to optimize the customer journey and improve conversion rates across various channels. Ideal candidates will have a strong background in product management within fintech or consumer tech, and a proven track record of driving growth through innovative marketing solutions. The position sits at the heart of a competitive consumer fintech landscape, where strategic insights can lead to significant business impact.
Joblaze insights
- Listed today — first seen on Joblaze September 24, 2026. Last confirmed on Kraken's careers page September 24, 2026.
- This exact title is also open at 1 other location at Kraken: United Kingdom.
Quick facts
- What seniority level is this role?
- Kraken targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Sr Product Manager - Growth Marketing Enablement role at Kraken.
From the original posting
Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. We are constantly working on extending the product suite with new features and improvements.
The opportunity
Own the connective tissue between marketing and product at Kraken Consumer — a remit with real scope to shape how millions of people discover and return to our products.
Build something from the ground up: the roadmap, the intake model and the standards for how marketing and product work together are all yours to define.
Sit at the centre of the acquisition funnel, where small improvements in conversion compound into meaningful growth.
Unlock new acquisition channels by building the product surfaces they depend on — paid social, search, affiliates and offline campaigns.
Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics.
Own both halves of the lifecycle: bringing new users in, and giving existing users compelling reasons to come back.
Work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins.
What you bring
Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.
Stay connected
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