Senior Product Manager - Social Experience

We’re hiring a Product Manager with deep UX and interaction design expertise to build social experiences around investing and trading at Kraken.

You should be comfortable designing flows yourself, building interactive prototypes, and working through interaction details with designers and engineers. You’ll also own the product decisions: which customer problem to solve, what to ship first, and how to measure whether the experience improved.

The opportunity

• Design complete social journeys. Work through how someone discovers a person, decides to follow them, shares an idea or trade, receives a response, and returns. Connect these interactions into an experience users understand without explanation.

• Make the interaction details work. Shape navigation, information hierarchy, copy, defaults, gestures, and feedback. Specify what happens when a feed is empty, a post fails, content loads slowly, or someone changes their mind.

• Prototype before committing to a build. Turn ideas into interactive prototypes that communicate the intended behavior. Explore alternatives, test the uncertain parts, and give engineering clear flows, states, and acceptance criteria.

• Use psychology to improve participation. Understand why people hesitate to post, seek recognition, follow strangers, or respond to others. Translate those motivations into decisions about audience visibility, prompts, reputation, feedback, and the effort required to contribute.

• Observe users and fix what gets in their way. Run usability sessions, watch people complete tasks, and combine those observations with funnel data. Identify where people misunderstand the product, lose confidence, or abandon an action.

• Design for first use and repeated use. Make the experience useful before someone has connections. Keep sharing lightweight during an active trading session, with clear control over what becomes public. Test the twentieth interaction as carefully as the first.

• Connect design decisions to measurable outcomes. For each significant change, define the expected behavior and how to test it. Track task completion, abandonment, first follows, first contributions, responses, and subsequent retention. Work with data science to evaluate experiments and effects on both contributors and their audiences.

• Take the experience through launch. Choose a focused initial scope, resolve trade-offs with engineering, review the implementation against the intended design, and use post-launch evidence to decide what to improve next.

What you bring

• Has designed and shipped consumer social experiences. Your portfolio shows your contribution to feeds, profiles, sharing, messaging, discovery, or communities—and how the experience changed after launch.

• Has strong interaction design craft. You can explain why a flow is structured a particular way, what users will notice first, what they need to understand, and which decisions or steps can be removed.

• Can build realistic interactive prototypes. You use Figma, code, AI tools, or a combination to make behavior tangible and testable, including transitions, empty states, and failure states.

• Understands behavior through evidence. You can show where user research challenged your assumptions and changed a design.

• Can own product outcomes. You can prioritize a problem, define success, interpret funnel and cohort data, and explain whether an experiment produced a meaningful improvement.

• Understands the context of social finance. You account for how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share.

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