Lead and improve the subscription experience at Strava, focusing on conversion and retention strategies.
Posted by employer 5 days ago
First seen on Joblaze 5 days ago
Last verified on the company career page 1 day ago
What you'll build
- Own the subscription strategy and roadmap
- Design and drive rigorous experiments
- Work closely with engineering, design, analytics, research, and marketing
- Track and own core subscription health metrics
- Communicate experimentation strategy and performance
Must have
- 5+ years of experience managing global subscription products
- Strong analytical skills with hands-on experience with experimentation and A/B testing
- Calm, adaptable operator who thrives amidst rapid change
- Action-oriented mindset with the ability to prioritize work
- Clear communication skills
Practical constraints
- Around half of your time on-site in our San Francisco office—roughly three days per week
Requirements
- Experience
- 5+ years
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Senior Product Manager for Subscription at Strava focuses on enhancing the subscription experience by developing strategies to boost user conversion and retention. This role requires expertise in managing subscription products, with a strong emphasis on data analysis and experimentation to inform decisions on pricing and messaging. Ideal candidates will have over five years of experience in consumer software and a proven ability to navigate fast-paced environments. Strava's collaborative culture encourages cross-functional teamwork, making it suitable for adaptable professionals.
Joblaze insights
- Listed 5 days ago — first seen on Joblaze September 25, 2026. Last confirmed on Strava's careers page September 29, 2026.
Quick facts
- Is the Senior Product Manager, Subscription role remote?
- It's hybrid — Strava expects some on-site time in Strava SF.
- How much experience is required?
- At least 5 years of relevant experience for this Senior Product Manager, Subscription role.
- Where is the role based?
- Strava is hiring for this position in Strava SF.
- What seniority level is this role?
- Strava targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Product Manager, Subscription role at Strava.
From the original posting
About This Role
We are looking for a Senior Product Manager to lead and improve the subscription experience across Strava. In this role, you will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention. You will own the strategy for how users discover and experience Strava's full value, working closely with engineering, design, data, research, and marketing to understand the holistic journey and improve it.
We follow a flexible hybrid model that generally translates to around half of your time on-site in our San Francisco office—roughly three days per week.
What You'll Do
Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention.
Design and drive rigorous experiments that help us understand and learn about what drives purchase decisions across the full funnel – from pricing and packaging to messaging and value prop positioning.
Work closely with engineering, design, analytics, research, and marketing to deliver high-quality experiences.
Track and own core subscription health metrics—including conversion rates, churn, renewals, and lifetime value.
Communicate experimentation strategy, performance and trade-offs to product peers and leadership
What You'll Bring to the Team
5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software.
Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV)
A calm, adaptable operator who thrives amidst rapid change, bringing clarity and focus to a fast-paced environment.
Action-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impact.
Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams.
For information on benefits, please click here.
Why Join Us?
Standard company text repeated across Strava's postings is omitted here.