Joblaze summary

The Senior Product Marketing Manager at Nooks is responsible for overseeing the release marketing process and driving customer adoption of new product features. This role requires a strong understanding of B2B technology, with an emphasis on creating engaging demos and walkthroughs to facilitate user comprehension. Ideal candidates will have over five years of experience in product marketing, particularly in managing cross-functional initiatives with teams like Product and Customer Success. Nooks, an AI-focused company, emphasizes a collaborative approach to enhance customer engagement and product utilization.

Joblaze insights

Listed 2 days ago — first seen on Joblaze November 4, 2026. Last confirmed on Nooks's careers page November 6, 2026.
AI/ML appears in 18.8% of 1837 comparable senior sales/marketing roles in United States.

Quick facts

How much experience is required?: At least 5 years of relevant experience for this Senior Product Marketing Manager, Releases & Adoption role.
What's the tech stack?: Joblaze extracted these technologies from the posting: AI/ML.
What seniority level is this role?: Nooks targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Product Marketing Manager, Releases & Adoption role at Nooks.

From the original posting

We're looking for a Senior Product Marketing Manager to own how Nooks releases reach existing customers and the field, and to grow adoption after launch.

Nooks ships new capabilities every week across several product areas, and most customers only see a fraction of what they've bought. You'll run release marketing, build adoption programs with Customer Success and Growth Marketing, and give our Upsell team what it needs to expand accounts.

You'll make every meaningful release easy to understand and easy to try, through short demos, walkthroughs and before-and-after stories. You'll report to the Head of Product Marketing and partner with Product, Customer Success and Sales.

About the role:

Run release marketing
- Own the release process across all product areas, including tiering, release notes, in-app announcements, customer communications and field updates
Show, don't tell
- Build short demos, walkthroughs and before-and-after stories that make each release easy to understand and try
Grow adoption
- Gather customer insight on adoption barriers and bring it back to Product
- Design adoption programs that move customers from one agent to several, with Customer Success and Growth Marketing
- Measure adoption of what we ship, and use the results to decide where to invest
Equip the field
- Own product enablement on new releases, and partner with GTM Enablement so the field knows what's new and how to show it
- Equip the Upsell sales team with expansion narratives and proof points

About you:

5+ years of product marketing or customer marketing experience at a B2B technology company
Experience running launches or releases across several product teams
Technical depth to understand how new capabilities work, and the ability to show them through demos and walkthroughs, not only release notes
Strong verbal and written communication, with the ability to translate technical features into customer-facing benefits
Experience managing cross-functional efforts with Product, Customer Success and Sales
Uses product and adoption data to spot opportunities and drive results
Ideally, experience with expansion, cross-sell or product-led growth motions and with in-app messaging tools
AI-first working style, including using AI tools to quickly build demos, walkthroughs and content

Standard company text repeated across Nooks's postings is omitted here.

Senior Product Marketing Manager, Releases & Adoption

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