Senior Product Marketing Specialist
Join Okta as a Senior Product Marketing Specialist to drive go-to-market strategies across EMEA in a collaborative environment.
Posted by employer 1 month ago
First seen on Joblaze 1 month ago
Last verified on the company career page 1 day ago
Skills & Technologies
Requirements
- Experience
- 5+ years
- Education
- Bachelor's degree
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Senior Product Marketing Specialist at Okta focuses on executing regional go-to-market strategies, product launches, and sales enablement across EMEA. This role requires a strong foundation in product marketing, particularly in B2B SaaS, with an emphasis on adapting global messaging to local market dynamics and customer needs. Ideal candidates will have over five years of experience, excellent communication skills in both German and English, and a solid understanding of the identity and access management landscape. The position is set within a collaborative environment that values strategic thinking and rapid execution.
Joblaze insights
- Listed about a month ago — first seen on Joblaze August 13, 2026. Last confirmed on Okta's careers page October 9, 2026.
- Starts at or below all 17 comparable senior sales/marketing roles in Germany we track (median $179,312 across 9 companies).
- B2B SaaS appears in 2.1% of 96 comparable senior sales/marketing roles in Germany; Cybersecurity appears in 2.1% of 96 comparable senior sales/marketing roles in Germany.
Quick facts
- Is the Senior Product Marketing Specialist role remote?
- It's hybrid — Okta expects some on-site time in Munich, Germany.
- What's the salary range?
- Okta lists €68,000–€93,500 for this role.
- How much experience is required?
- At least 5 years of relevant experience for this Senior Product Marketing Specialist role.
- Where is the role based?
- Okta is hiring for this position in Munich, Germany.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: B2B SaaS, Cybersecurity, Identity Access Management, Product Marketing, cloud security.
- What seniority level is this role?
- Okta targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Product Marketing Specialist role at Okta.
From the original posting
Secure Every Identity, from AI to Human
We’re looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.
Based in Munich, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by:
- Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics.
- Bridging Global & Regional Teams: Serving as the strategic liaison between global and regional teams, ensuring regional market feedback directly shapes product roadmaps and global messaging.
- Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA.
What You’ll Do
Regional Go-to-Market Execution
- Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
- Localise global marketing campaigns for key and emerging EMEA markets.
- Optimise product messaging and positioning for diverse audiences.
Sales Enablement
- Adapt global sales content for EMEA, ensuring relevance and effectiveness.
- Equip sales and partners with the right messaging, competitive insights, and use cases.
- Gather regional feedback to refine positioning and enablement strategies.
Content & Messaging
- Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
- Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.
Market Insights & Competitive Intelligence
- Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
- Analyse competitors and identify opportunities for differentiation.
- Share insights with global and regional teams to inform strategy.
What You Bring
- 5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
- Proven PMM Toolkit: Demonstrated track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end.
- Communication Excellence: Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products. Written and verbal communication required in German and English
- Market Knowledge: Experience launching solutions to the EMEA region. Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures across key EMEA sub-regions.
Strategic & Action-Oriented: Ability to utilise data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets into relevant content tailored to regional EMEA market needs. - Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
- Working environment: Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.
#LI-Hybrid
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Below is the annual salary range for candidates located in Germany. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and comprehensive financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/deu.
The Okta Experience
Standard company text repeated across Okta's postings is omitted here.