Is the Sr. Marketing Data Analyst role remote?

It's hybrid — Pilot expects some on-site time in San Francisco, CA.

What's the salary range?

Pilot lists $126,000–$170,000 for this role.

How much experience is required?

At least 5 years of relevant experience for this Sr. Marketing Data Analyst role.

Where is the role based?

Pilot is hiring for this position in San Francisco, CA.

What's the tech stack?

Joblaze extracted these technologies from the posting: Looker, Marketo, Python, R, Salesforce, Snowflake.

What seniority level is this role?

Pilot targets senior candidates for this position.

Is this full-time or contract?

Full-time for this Sr. Marketing Data Analyst role at Pilot.

Sr. Marketing Data Analyst at Pilot

Joblaze summary

In the role of Senior Data Analyst at Pilot, the individual will focus on enhancing marketing analytics by managing attribution, channel performance, and budget allocation to optimize revenue. Proficiency in tools like Snowflake, dbt, and Looker is essential, along with a strong background in marketing analytics and experience with incrementality testing. This position is ideal for someone with over five years of analytics experience who can collaborate effectively with executives and translate data into actionable insights. Pilot's growth phase, particularly with its new AI accounting platform, adds complexity and urgency to the analytics function.

Joblaze insights

Listed 2 days ago — first seen on Joblaze September 29, 2026. Last confirmed on Pilot's careers page October 1, 2026.
Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 31% of 101 comparable senior sales/marketing roles in United States that list Salesforce we track (median $137,500 across 46 companies). See Salesforce salary trends
Salesforce appears in 7.6% of 1634 comparable senior sales/marketing roles in United States; dbt appears in 0.3% of 1634 comparable senior sales/marketing roles in United States.

Quick facts

Is the Sr. Marketing Data Analyst role remote?: It's hybrid — Pilot expects some on-site time in San Francisco, CA.
What's the salary range?: Pilot lists $126,000–$170,000 for this role.
How much experience is required?: At least 5 years of relevant experience for this Sr. Marketing Data Analyst role.
Where is the role based?: Pilot is hiring for this position in San Francisco, CA.
What's the tech stack?: Joblaze extracted these technologies from the posting: Looker, Marketo, Python, R, Salesforce, Snowflake.
What seniority level is this role?: Pilot targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Sr. Marketing Data Analyst role at Pilot.

From the original posting

The Role

Pilot is hiring a Senior Marketing Data Analyst to own our marketing analytics and uplevel our data-driven decision-making as we embark on the fastest-growing and quickest-evolving time in our company’s history.

Pilot has spent years providing reliable back office services to over 3,000 businesses so they can focus on running their business. This year we announced our AI accounting platform, Meridian, and it has quickly become an industry leader because it was built with the nearly a decade of experience Pilot has building a platform for accountants and providing high quality accounting services. While this new product is exciting, it comes with a plethora of new complexity as we strive to grow our current back office services while also rapidly growing our AI platform clientele.

Marketing is the biggest single driver of our revenue and is our largest spend line. With Meridian, our marketing motion is rapidly changing: more events, more brand investment, and more channels. With this, attribution, tracking, and reporting get harder and harder but more and more important. We need someone experienced and knowledgeable in the domain to lead our analytics to where it needs to go.

As a Senior Marketing Data Analyst, you will work closely with the marketing team and company leadership to own marketing analytics across attribution, channel economics, experimentation, and incrementality. You will identify which channel dollars are paying off and how we should reallocate our budget to maximize revenue efficiency. Most importantly, you will own closing the gap between us being data-informed and having a data-driven marketing engine.

This is a strong fit for someone who strives to turn data and analytics into actionable insights and tangible impact, and who works with high-level leaders not just as a consumer of their data asks, but as a partner in finding the right data solutions.

Pilot’s data stack is Snowflake, dbt, and Looker, with Marketo, Marketo Measure, and Salesforce on the marketing side. We are active users of Claude Code to make our processes more efficient and our output more prolific.

Location: San Francisco, CA (3 days/week in office—Mondays, Tuesdays, and Thursdays). #LI-Hybrid

Key Responsibilities

Own attribution: make campaign-level multi-touch attribution usable and move marketers off Salesforce campaign influence reporting
Own channel efficiency at the top of the funnel: cost per lead, per SQL, and per pipeline dollar by channel and campaign group, and recommendations on where to allocate the next dollar
Design, run, and report on incrementality tests, including holdout and geo tests
Measure brand and event channels: podcast and conference sponsorships, advertorial, webinars, and brand spend. Group channels where a channel-by-channel read is not possible, and use observed lift where a controlled test is not available
Own marketing unit economics: LTV, CAC, and CAC payback by segment, cost to serve, and the ideal customer profile for our direct business
Build GTM analytics for our new product line as deal volume arrives: lead scoring, closed-lost analysis, and engagement depth
Support lifecycle and nurture marketing: measurement for a team that does not source its own leads, and driver analysis on re-engagement
Define the marketing data model: the sources, metrics, and models the work depends on. Build them in dbt where you can, and partner with our analytics engineer on ingestion and the heavier platform work
Build reporting that marketers can run on their own for campaign and channel performance
Partner with marketing leadership in their planning and budget cycles, and take on work outside marketing when the business needs it

About You

Even if you don’t have experience with the specific technologies in our stack, we’d love to talk to you!

5+ years in analytics, including owning a business domain and the stakeholder relationships in it
Deep marketing analytics experience: channel performance across paid and organic, the funnel from lead through closed-won, and the unit economics on top of it
Has built or replaced an attribution model, and can explain where it breaks down
Experience designing and reading out incrementality tests, whether geo, holdout, or comparable, including the statistical work in Python or R
Designs the comparisons and controls a finding needs, and states plainly what the data does and does not support
Strong SQL, and builds reporting in Looker or a comparable BI tool that non-analysts use on their own. Comfortable building and extending models in dbt, or able to pick it up quickly
Works directly with executives, including reframing a request that will not answer the underlying question

Working Style

Values diversity and fosters inclusion on a team with a wide range of identities and experiences
Partners with the teams they support on what the right question is, rather than taking the request as given
Drives to find new tools and ways of working, and spreads them to uplevel the team and the partners they work with
Takes pride in end-to-end ownership. Cares that the numbers are trusted and used, with a point of view about where the domain should go

Nice-to-Haves

Media mix modeling or other top-down measurement experience
Marketo and Marketo Measure, or comparable marketing automation and attribution tools
Salesforce, including campaign influence reporting
Ad platform APIs, PartnerStack, GA, or other spend and engagement sources
Brand or offline measurement experience
ABM account funnel work
Production dbt experience
B2B SaaS with both sales-led and self-serve motions
Fintech, accounting software, or professional services background

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 3,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.

Why Pilot?

The base pay range target for the role seniority described in this job description is $126,000 - $170,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.

Standard company text repeated across Pilot's postings is omitted here.