Sr. Director, Developer GTM

Available Locations: Austin, TX

About Cloudflare

At Cloudflare, our mission is bold yet simple: to help build a better Internet. Our global network handles trillions of requests each month, protecting and accelerating applications without added hardware, software, or code changes. Our Developer Platform, including Workers, Workers AI, R2, KV, Durable Objects, and Pages, empowers developers to build and deploy applications globally, faster than ever before.

About the Team

The Developer GTM organization is driving how we attract, inspire, and grow the next generation of builders. We are redefining what developer acquisition looks like in a world where AI and distributed agents are reshaping the stack. Our mission is to create new pathways for developers to discover Cloudflare, whether through ecosystem partnerships, high impact content, or creative field engagement.

We are builders, storytellers, and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.

The Developer GTM organization sits inside Developer GTM and partners tightly with Sales, Product, Finance, Legal, and DevRel. DSS connects developer activation to durable commercial outcomes: shaping usage into clear proposals, aligning pricing and packaging, enabling the field with repeatable plays, and feeding real-world signal back into product and go-to-market.

About the Role

We are hiring a Sr. Director, Developer GTM to lead an elite team of Solution Strategists aligned to their sales regions. You will set the global DSS strategy, standardize operating rhythms, and ensure consistent execution on activation → expansion → commercial structure.

This leader is equally fluent in developer workloads and commercial mechanics, can operate from strategy to hands-on deal guidance, and is energized by building a high-trust partnership with field leadership worldwide.

What You Will Do

• Own the global DSS strategy and operating model. Define goals, scorecards, and cadences for regional teams (usage activation, expansion, proposal velocity, win rate, disciplined discounting, sourced/influenced pipeline).
• Build and lead a high-performing, distributed org. Hire, develop, and coach Solution Strategists.
• Drive activation → expansion for priority workloads. Ensure teams use usage telemetry to identify “next-best actions,” expansion paths, and strategic accounts; publish a weekly global “usage radar.”
• Standardize commercial design. Maintain global proposal templates, commercial frameworks, and ROI/TCO narratives. Pricing and non-standard terms remain with Finance/Legal; DSS designs and shepherds.
• Run pipeline and deal reviews. Establish a global rhythm for opportunity triage, strategic deal reviews, and win/loss analysis; surface systemic blockers and drive resolution with Sales, Deal Desk, Security, and Legal.
• Enable the field at scale. Ship workload blueprints, playbooks, calculators, objection handling, and talk tracks; run monthly regional enablement with Sales leadership and measure adoption and lift.
• Align with Solution Architects and FDEs. Closely partner with your technical counterparts to run GTM motions in lock step with identified product-market fit.
• Close the loop with Product. Translate field insights into clear, quantified recommendations on positioning, packaging, limits, and roadmap; track impact ($) of changes.
• Partner with Programs. Support startups/accelerators and targeted campaigns with BDR/Marketing, with drive toward helping regions become increasingly self-sufficient.
• Forecasting & planning. Own DSS headcount planning, coverage models by segment/geo, and quarterly objectives; partner with RevOps for attribution and instrumentation.
• Culture & quality. Raise the bar on writing, narrative clarity, and executive communication; model Cloudflare’s values in every region.

Who You Are

• 10+ years in developer platforms, pre-sales/solutions, deal strategy, or commercial architecture; 4+ years leading managers across multiple regions/time zones.
• Proven ability to translate technical workloads into compelling commercial outcomes and navigate complex approvals with Sales, Finance, Legal, and Security.
• Builder’s mindset with strong operational chops: you design operating models, write crisp narratives, and drive cross-functional execution.
• Data-driven and fluent in product usage telemetry; comfortable with Sheets/SQL-level analysis to size opportunities and measure impact.
• Exceptional communicator—clear writer and presenter—from developer ICs to executive sponsors.
• Experience enabling large field organizations with playbooks, training, and tooling; passion for coaching managers and building bench strength
• Background in usage-based/consumption pricing and commit structures
• Experience with startup programs or digital-native segments
• Bonus points for former startup founders and builders of overlay programs focused on developer GTM