Sr. Lead, Marketing Strategy, Capital Formation

Our team is composed of experts in energy, tax, finance, policy, tech, and beyond. We have raised $77 million in capital from top investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity. More electricity requires new clean energy infrastructure and strong domestic supply chains for minerals and components as well as large amounts of capital.

Traditional project finance is opaque, fragmented, and analog. At Crux, we’re changing that. Through unmatched insights and expertise, white-glove service, purpose-built tools, and risk underwriting, we power a more prosperous, clean, and secure energy future.

The opportunity

Crux is hiring a Senior Lead of Marketing Strategy to shape how we bring our capital solutions to market for clean energy developers and sponsors. This is a senior, hands-on role at the intersection of marketing, commercial strategy, and product, with meaningful ownership over how we position our offerings, reach our customers, and drive commercial results.

Reporting to the Senior Director, Marketing Strategy, you'll lead marketing strategy for our capital-seeker audience: the developers and sponsors navigating complex financing decisions to get projects built. You'll turn a deep understanding of their needs, challenges, and decision-making processes into differentiated positioning, effective go-to-market programs, and actionable insights that inform business strategy.

You'll work closely with commercial and product leaders, as well as your counterpart focused on capital providers. You'll own initiatives from strategy through execution, developing a clear point of view, influencing decisions, and translating ideas into measurable impact.

What you'll do

• Lead go-to-market strategy: Own GTM planning and execution for products, services, and features serving developers and sponsors. Define target segments, shape launch strategies, and prioritize opportunities in partnership with product, commercial, and marketing teams.

• Shape positioning and messaging: Develop differentiated narratives and value propositions that connect Crux's capabilities to the financing needs and business priorities of capital seekers. Ensure our story is clear, compelling, and consistent across customer touchpoints.

• Bring deep customer understanding: Serve as a voice of the developer and sponsor audience, applying your knowledge of project development, financing structures, and capital markets to positioning, product strategy, and commercial priorities.

• Turn insight into strategy: Connect customer feedback, competitive intelligence, and market trends to identify opportunities, sharpen our differentiation, and recommend where and how Crux should compete.

• Enable commercial success: Equip customer-facing teams with the messaging, tools, and training they need to have more effective conversations and win business. Develop high-impact materials, including training programs, competitive battlecards, and sales plays, and measure their effectiveness.

• Drive cross-functional alignment: Partner with product, commercial, market intelligence, and marketing leaders to translate business priorities into coordinated action. Collaborate closely with your capital-provider counterpart to ensure our strategies connect across both sides of the market.

What you bring

Required experience

• Direct experience with clean energy developers or sponsors, with a strong understanding of project development, financing needs, and the decisions that drive capital formation.

• 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function, including experience in a startup or high-growth environment.

• Demonstrated ownership of strategic initiatives, from identifying opportunities and developing recommendations through execution and measurement.

• Experience developing positioning and go-to-market strategies for complex products or services, ideally across multiple customer segments or buyer personas.

• Proven ability to translate technical and financial complexity into clear, differentiated messaging that resonates with customers.

• Experience developing commercial enablement programs and materials that improve customer-facing effectiveness and contribute to business outcomes.

• Strong cross-functional influence and relationship-building skills, including the ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority.

• Structured, analytical thinking and sound commercial judgment, with the ability to synthesize ambiguous information into clear recommendations and action.

What we bring

• Backing, traction & brand:

  • We have raised $77 million in capital from some of the best venture and strategic investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Ardent Venture Partners, Pattern, Clearway, EDFR, Intersect, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

  • $500m warehouse facility from Nuveen to invest in clean energy.

  • Have been profitable and are growing exponentially

  • We have closed over 180+ transactions in just the last 2 years, facilitating billions of dollars of capital flowing into renewables projects

• Culture & working dynamic

  • Remote-first operating model: Work from anywhere in the US and Canada, or work from one of our optional offices in DC, NYC, Denver, & SF. Co-working pod in Seattle.

• Benefits

  • Healthcare: We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 80% for dependents (total as a group), if relevant.

  • Dental & vision: We cover 100% of premiums for employees and 80% for dependents (each), if relevant.

  • Family forming & fertility support

  • Holidays: 10 company holidays per year.

  • Paid time off: 20 days per year.

  • 401k: account fees supported by Crux.
    

• Compensation:

  • Compensation: $160,000 - $200,000+, depending on leveling. We are open on title and compensation for the right candidate. Independent of equity value and company wide bonus.

  • Company wide bonus: tied to revenue goals.

  • Stock options in a rapidly growing company.
    
    Values

    • Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.