Role Summary

The Senior Field Marketing Manager will drive pipeline and revenue growth through strategic field marketing execution, owning the entire field marketing portfolio, budget, and team. You'll develop and execute field marketing strategy across 150-200 events annually, lead the OpenGov Conference and user groups, manage a team of field marketers, and own the pipeline number and ROI for all field initiatives.

You'll be a strategic field marketing leader who combines ABM expertise with event portfolio management, team leadership, and P&L accountability. You'll decide which events to attend, build the business case for each, optimize ROI across the portfolio, and lead your team to execute field marketing at scale using AI and marketing automation.

What You'll Do

Field Marketing Strategy & Portfolio Management

• Develop and execute annual field marketing strategy aligned with company revenue targets and market priorities.

• Curate the event portfolio: evaluate and select from 150-200+ potential events annually. Build business cases for events based on target account density, market opportunity, and expected ROI.

• Manage the field marketing budget—allocate resources across events, staffing, collateral, technology, and team. Track spend and optimize for positive ROI across the portfolio.

• Own the total field pipeline number and ROI metrics. Set targets for each event and the portfolio; track performance and optimize based on data.

OpenGov Conference & User Groups

• Own the OpenGov Conference strategy, planning, and execution—including registration, ticketing, content, sponsorships, attendee engagement, post-event follow-up.

• Develop and manage the user groups and roundtable program strategy. Determine frequency, topics, locations, and engagement tactics.

• Ensure these signature events drive pipeline, customer advocacy, and market presence.

Team Leadership & Development

• Lead and manage a team of field marketers. Set expectations, provide coaching and feedback, develop skills, and ensure accountability for outcomes.

• Delegate event ownership to your team; provide strategic guidance while they execute.

• Work with Operations and Finance to manage budget, hiring, and team tools.

ABM & Demand Generation Integration

• Ensure each event is grounded in ABM strategy: identify target accounts by product and region, develop pre-event engagement tactics, and build comprehensive post-event follow-up campaigns.

• Build relationships with Growth Marketing, Product, Sales and Sales Development to align on field strategy and execution.

• Leverage AI and marketing automation (Claude, MCPs, marketing platforms) to scale pre-event targeting, post-event sequences, and demand generation.

Performance, Optimization & Reporting

• Conduct post-event analysis for each event: track ROI, pipeline contribution, attendance quality, follow-up conversion, and SDR handoff metrics.

• Identify optimization opportunities and best practices; apply learnings to future events.

• Present field marketing performance and strategic recommendations to leadership quarterly. Influence GTM strategy based on market insights and event learnings.

Cross-Functional Leadership

• Collaborate with Sales, Product Marketing, Growth Marketing, Product, and Finance on field strategy, account targeting, and event execution.

• Represent field marketing at leadership meetings; shape overall GTM strategy with insights from the field.

• Partner with external vendors (event organizers, catering, logistics) and negotiate contracts that protect ROI.

What We're Looking For

• 7+ years of field marketing, event marketing, or ABM experience in B2B SaaS, ideally at a high-growth company managing event portfolios at scale.

• Proven track record managing and optimizing event portfolios (20+ events annually) for pipeline and ROI.

• Experience leading and managing teams; demonstrated ability to develop talent and drive accountability.

• Strong financial acumen: ability to build budgets, track ROI, and optimize spend across a portfolio.

• Deep understanding of ABM strategy, account segmentation, and target account marketing.

• Experience with Salesforce, marketing automation platforms, and analytics tools.

• Proficiency with event marketing platforms and CRM systems.

• AI-forward mindset: Comfortable leveraging Claude and marketing MCPs to scale field marketing execution and demand generation.

• Strategic thinker; able to develop field marketing strategy, build business cases, and measure impact.

• Executive presence; proven ability to influence stakeholders, present findings to leadership, and shape organizational decisions.

• Results-driven with a passion for owning pipeline numbers and measuring ROI.

• Flexible and willing to travel regularly to field events.

Nice-to-Haves

• Experience owning and executing user conferences or signature events.

• Background in user group development and community building.

• Experience with budget management and P&L accountability for a marketing function.

• Track record building and managing event marketing teams.

• Understanding of government or public sector marketing.

Compensation:

Chicago, IL: $145,000-$160,000

Why OpenGov?

• Comprehensive healthcare options for individuals and families

• Flexible vacation policy and paid company holidays

• 401(k) with company match

• Professional development and growth opportunities