Join UnitedMasters as an Associate Context Planner to lead research and contribute to culturally relevant brand strategies.
Posted by employer 1 day ago
First seen on Joblaze 46 minutes ago
Last verified on the company career page 46 minutes ago
Joblaze summary
The Associate Context Planner at UnitedMasters plays a crucial role in conducting research that informs communication strategies and campaign executions. This position requires proficiency in cultural analysis, digital tools, and the ability to synthesize insights into actionable recommendations for brand activations. Ideal candidates are likely to have entry-level experience in strategic roles, particularly within creative or marketing environments, and a strong understanding of contemporary cultural trends. The role is situated within a hybrid work model, emphasizing collaboration and innovation.
Quick facts
- Is the Associate Context Planner role remote?
- It's hybrid — UnitedMasters expects some on-site time in Brooklyn, NY, United States.
- What's the salary range?
- UnitedMasters lists $60,000–$70,000 for this role.
- How much experience is required?
- 0–1 years of relevant experience for this Associate Context Planner role.
- Where is the role based?
- UnitedMasters is hiring for this position in Brooklyn, NY, United States.
- What seniority level is this role?
- UnitedMasters targets junior candidates for this position.
- Is this full-time or contract?
- Full-time for this Associate Context Planner role at UnitedMasters.
From the original posting
We are looking for an Associate Context Planner to join Translation! Please note that this role is a Hybrid role: four days in office and one day remote.
What You'll Do
- Lead research that feeds into comms plans, campaign rollouts, and customer journeys
- Create “Get Smart” research documents in support of project kickoffs that help retrace brand behavior, categorical trends, consumer insights, and identify white-space opportunities to inform brand action
- Research culturally relevant moments that lead to bespoke brand activation calendars
- Identify campaign talent, media outlets, and brand partnership recommendations
- Create quickturn risk assessment documents in moments where stakeholders (externally or internally) want to pursue a potentially problematic idea or talent in service of eliminating personal biases and leading with empathy and objectivity
- Consistently contribute thought leadership to client partners as well as the agency at large to help inform what’s new and what’s next (e.g. newsletters, trendspotting, etc.)
- Deconstruct best-in-class campaigns and pull key learnings for creative consideration
- Keep an active pulse on shifts in new media, tech innovations and consumer behavior
Knowledge, Skills and Abilities
- Recognize cultural movement patterns and mechanics displayed by both people + brands
- Become fluent in the sub-cultures our audience subscribes to by immersing yourself in their respective networks, rituals, artifacts and languages
- Constantly seek out first-to-market media opportunities that can disrupt brand categories
- Confidence in packaging and persuasive presentation for internal audiences
- Ability to present complex thinking in a clear, linear and succinct manner
- Incorporate the passion, excitement and experience of one’s MINOR in relevant ways that inform and validate the company’s output
- Passion for diving deep into research and data to unearth actionable insights for creative
- Possess excellent time management, organization and prioritization skills.
- Have the proven ability to work under tight deadlines and handle pressure, while consistently paying extreme attention to detail and quality of output
- Exercise the ability to quickly and effectively adapt to changing needs and expectations
- Interest and immersion in new business pitches
Minimum Qualifications
- Minimum of internship or entry-level experience in a strategic position at an agency or brand environment
- Socially savvy; MUST be on the pulse of platforms and their respective audience nuances
- Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred)
Preferred Qualifications
- 4-year college degree in Marketing, Advertising or Business preferred
- Experience working in music, tech, film, fashion, gaming and other pockets of culture
- Skilled in content capture, editing and storytelling for social
Salary Hiring Range: $60,000 - $70,000
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