Context Planner

Who We Are

We are a well-established independent agency and thriving music business, built to help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. In 2022, Translation was awarded the number three spot in Ad Age’s Agency A-List and AdWeek’s Multicultural Agency of the Year. One year before, Translation was awarded Ad Age’s Small Agency of the Year. We’re unapologetically ambitious, but we’re also a tight-knit crew.

We are looking for a Context Planner to join Translation! Please note that this role is a Hybrid role: four days in office and one day remote.

What You'll Do

The Context planner is client-facing on a case by case basis and plays a key role in choreographing campaigns and designing integrated go-to-market plans that incite audience participation. It is your responsibility to gain an in-depth understanding of the people, passions, and platforms that matter most to the audience, and to rethink media in new ways to help our brand partners communicate through the places, spaces, times and people that our audience will be most receptive to.

• Core contributor to comms plans, campaign rollouts, creative ecosystems, and customer journeys
• Leadership of social influencer identification, sample social post instructions, and platform best practices
• Proactively research culturally relevant moments that lead to bespoke activation calendars
• Partner with creative teams by contributing out-the-box extension tactics to support big idea platforms
• Partner with UMT’s “stratpack” to create “Get Smart” research docs in support of project kickoffs that help retrace recent brand activity, categorical trends, consumer insights, and white-space opportunities to inform brand action
• Lead media partner recommendations and identify unique integration opportunities that amplify the core idea
• Create risk assessment documents in moments where stakeholders want to pursue a potentially problematic idea
• Deconstruct best-in-class campaigns to extract key learnings that are applicable to our brand partners
• Proactively contribute thought leadership throughout the agency (Flash Forecast weekly newsletter)
• Subscribe to a constant plan of refinements and updates as new tech, media and consumer insights arise

Knowledge, Skills and Abilities

• Recognize patterns and mechanics displayed by people and brands that move culture and incite action.
• Become fluent in the sub-cultures our audience subscribes to by immersing yourself in the networks, rituals, artifacts and language they practice.
• Constantly seek out first-to-market media opportunities that position our brands as category disruptors.
• Confidence in packaging and presentation of work to inspire both internal and external sell through.
• Possess and demonstrate a vibrant connection to and fluency in pop culture and brand trends.
• Passion for diving deep into research and data to unearth actionable insights that propel the creative.

Minimum Qualifications

• Possess excellent time management, organization and prioritization skills.
• Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work.
• Exercise the ability to quickly and effectively adapt to changing needs and expectations.

Preferred Qualifications

• Minimum 3-5 years experience in a strategic position in an agency or brand environment
• 4-year college degree in Marketing, Advertising or Business preferred.
• Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred).

About UnitedMasters Inc.

Salary Hiring Range: $70,000 - 83,000

The salary range above is for NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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