Joblaze summary

In the role of Senior Copywriter at Asana, the individual will lead the development of the brand's voice across various marketing channels, ensuring consistency and quality in all written content. This position requires expertise in crafting compelling copy for campaigns, ads, and multimedia projects, alongside a strong understanding of how to leverage AI tools to enhance writing processes. Ideal candidates will have over eight years of experience in copywriting, particularly within tech environments, and a proven ability to manage complex projects with cross-functional teams.

Joblaze insights

Listed about a month ago — first seen on Joblaze September 25, 2026. Last confirmed on Asana's careers page November 14, 2026.
Starts above 28% of 40 comparable senior sales/marketing roles in Canada we track (median $101,333 across 24 companies).

Quick facts

Is the Copywriter role remote?: It's hybrid — Asana expects some on-site time in Vancouver, BC.
What's the salary range?: Asana lists CAD 132,000–CAD 150,000 for this role.
How much experience is required?: At least 8 years of relevant experience for this Copywriter role.
Where is the role based?: Asana is hiring for this position in Vancouver, BC.
What seniority level is this role?: Asana targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Copywriter role at Asana.

From the original posting

The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale.

As our Senior Copywriter, you will be the definitive creative voice across Asana's Brand Creative team—shaping how the brand speaks across every channel, medium, and moment that matters.

This is a leaderful role as much as a writing role: you will define and steward our brand voice, set the standard for copy quality across the creative team, and bring language to life across campaigns, performance ads, sizzle reels, demo video scripts, and more. You will work at the intersection of strategy and craft—partnering closely with art directors, designers, producers, and cross-functional stakeholders—to translate briefs into work that is sharp, original, and unmistakably Asana. You will also be a teacher and force multiplier: codifying our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the bar for written communication across the Marketing organization.

You bring deep conviction and active curiosity to your work, including a genuine interest in how AI can augment the craft of writing. You know how to use these tools intelligently without sacrificing creative ownership, and you build workflows that help the team move faster without compromising quality or your own originality.

This role is based in our Vancouver, BC office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you'll achieve

Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces
Serve as the hands-on writer and copy authority on campaigns, crafting language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials
Lead copy on the highest-complexity, highest-visibility initiatives from brief through final delivery—managing feedback cycles, cross-functional input, and timelines along the way
Partner closely with art directors, designers, and producers to shape integrated creative, ensuring copy and design tell a coherent, compelling story together
Mentor and coach colleagues and cross-functional partners on what does and doesn't ring true to Asana's voice; develop resources and tools that make strong writing more accessible to the wider team
Drive alignment with senior stakeholders and cross-functional partners, presenting creative rationale confidently and leading feedback conversations with clarity and conviction
Connect language and copy decisions to business outcomes, advocating for creative choices in terms of audience, objective, and measurable impact
Identify and implement AI-powered writing workflows that increase speed, efficiency, and creative range, while maintaining authorial voice and original thinking
Manage vendors and contract copywriters as needed, ensuring quality and brand consistency
Give and receive direct, constructive feedback through critique, and contribute to a creative culture where high standards and generosity coexist
Manage multiple initiatives simultaneously with strong organizational judgment, moving projects reliably from brief to execution

About you

8+ years of professional copywriting experience, ideally in-house at a technology company or at an agency working on tech brands
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
A portfolio that demonstrates range across campaign copy, video scripts, digital advertising, and branded content—with a clear and distinctive point of view of B2B and B2C creative
Recognized expertise in brand voice: you've built and documented voice frameworks, and you can teach others to apply them with consistency and confidence
Proven ability to lead complex, cross-functional creative projects from brief to delivery with minimal oversight
Experience working alongside designers and cross-functional stakeholders in a deeply integrated creative process
Strong strategic instincts: you connect language choices to business objectives and can make the case for your creative decisions to senior and executive stakeholders
A fluent, confident communicator—verbally and in writing—who can drive alignment, present work persuasively, and model clear thinking for others
Demonstrated curiosity about AI tools and experience incorporating them into writing workflows to improve speed, efficiency, or creative range—without losing authorial ownership
High EQ and a growth mindset; you welcome feedback, generously share knowledge, and approach collaboration with a "yes, and" attitude
All submissions must include a link to a portfolio or writing samples

What we'll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $132,000-150,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Standard company text repeated across Asana's postings is omitted here.

Copywriter

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