Senior Creative Strategist - App Dev
Join Reddit as a Creative Strategist to shape authentic app advertising strategies in a hybrid role based in New York or San Francisco.
Posted by employer 4 months ago
First seen on Joblaze 4 months ago
Last verified on the company career page 1 day ago
AI in the day-to-day
Interviews may be recorded and summarized by AI, but no specific AI tools are mentioned for engineering.
Requirements
- Experience
- 4+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
In the role of Creative Strategist for App Development at Reddit, the individual will focus on crafting innovative strategies and campaign concepts that resonate with app advertisers on the platform. Key skills include a deep understanding of Reddit and internet culture, strong storytelling abilities, and experience in collaborating with cross-functional teams to drive business growth. This position is ideal for someone with at least four years in advertising or creative strategy, particularly those familiar with mobile app ecosystems and performance-driven marketing.
Joblaze insights
- Listed about 4 months ago — first seen on Joblaze May 21, 2026. Last confirmed on Reddit's careers page October 8, 2026.
- Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 52% of 750 comparable mid sales/marketing roles in United States we track (median $115,000 across 185 companies).
Quick facts
- Is the Senior Creative Strategist - App Dev role remote?
- It's hybrid — Reddit expects some on-site time in New York City, NY.
- What's the salary range?
- Reddit lists $115,500–$161,700 for this role.
- How much experience is required?
- At least 4 years of relevant experience for this Senior Creative Strategist - App Dev role.
- Where is the role based?
- Reddit is hiring for this position in New York City, NY.
- What seniority level is this role?
- Reddit targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Creative Strategist - App Dev role at Reddit.
From the original posting
Reddit’s KarmaLab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.
We’re looking for a Creative Strategist to support Reddit’s growing App Development business. This person will help shape creative strategy for app advertisers while partnering across Sales, Product, and Marketing teams to translate business challenges into culturally resonant Reddit ideas that drive impact.
Location: Hybrid in New York or San Francisco
What You’ll Do:
- Lead the development of insight-driven creative strategies and campaign concepts that solve complex marketing challenges and help App advertisers show up authentically on Reddit
- Serve as a trusted creative consultant and Reddit platform expert, developing a deep understanding of clients’ business needs and recommending solutions most likely to drive performance
- Partner proactively with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements
- Develop strong relationships with agency and client creative decision-makers, influencing campaign development early in the planning process
- Turn successful work into repeatable strategies, frameworks, narratives, and best practices that can be adopted across the App Dev vertical and broader KarmaLab team
- Navigate ambiguity and competing priorities independently, identifying the signals that matter and translating them into clear, actionable next steps
What You Bring:
- Understanding of mobile app growth or performance-driven advertiser ecosystems
- Deep understanding of Reddit, internet culture, and community-driven platforms, with the ability to translate that knowledge into effective client strategies
- Exceptional storytelling, presentation, and communication skills for a range of internal and external audiences
- Experience partnering with Sales, Measurement, and cross-functional teams in to drive business growth
- Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments
- Experience using research, market trends, client feedback, and campaign performance to inform creative recommendations
- Ability to independently manage complex projects, timelines, stakeholders, and presentation development in an evolving environment
- A portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact
Qualifications:
Minimum
- 8+ years of experience in advertising, media, social, PR, or creative strategy
- Experience building and pitching strategy-led presentations to clients
- Strong understanding of brands, agencies, and media/platform ecosystems
- Ability to manage multiple projects simultaneously
- Proficiency in Google Slides
Preferred
- Creative Strategy or platform experience at a social, mobile, or advertising technology company
- Experience supporting app, gaming, mobile, or performance-driven advertisers
- Agency, media, or integrated marketing experience
- Experience writing professionally for digital or social platforms
#LI-Hybrid
Pay Transparency:
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
Standard company text repeated across Reddit's postings is omitted here.