Demand Generation Lead
Requirements
- Experience
- 5+ years
Joblaze summary
The Demand Generation Lead at Perplexity is responsible for developing and executing a comprehensive demand generation strategy aimed at driving enterprise growth and revenue. This role requires expertise in AI-driven marketing tools, programmatic outreach, and data analysis, with a strong emphasis on experimentation and optimization. Ideal candidates have over five years of experience in fast-paced startup environments, demonstrating a track record of scaling growth channels. Perplexity's focus on building innovative solutions rather than relying on purchased tools highlights its commitment to a unique and agile marketing approach.
Joblaze insights
- Listed about a month ago on Joblaze — tracked directly from Perplexity's career page.
- Perplexity has 59 other open roles including Customer Success & Enterprise Support Lead, APAC , Sales Systems Engineer, Enterprise Operations, Scaled Enterprise Customer Success Manager.
- 1581 active AI/ML roles on Joblaze right now.
- 1036 active SQL roles on Joblaze right now.
- 189 active Tableau roles on Joblaze right now.
Quick facts
- How much experience is required?
- At least 5 years of relevant experience for this Demand Generation Lead role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Tableau, AI/ML, Omni, Hex, SQL, Looker.
- What seniority level is this role?
- Perplexity targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Demand Generation Lead role at Perplexity.
From the original posting
Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.
RESPONSIBILITES
Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
WHAT WE’RE LOOKING FOR:
5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.