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Solutions Product Marketing Manager

Location
San Francisco
Compensation
Not disclosed
Level
senior
Type
full time

Skills & Technologies

Requirements

Experience
5+ years

Joblaze summary

The Solutions Product Marketing Manager at Perplexity is responsible for developing and executing go-to-market strategies tailored to key verticals such as Finance, Healthcare, Legal, and Consulting. This role requires a strong grasp of enterprise buying processes and the ability to create impactful marketing campaigns that resonate with decision-makers. Ideal candidates will have over five years of B2B product marketing experience, particularly in crafting vertical-specific strategies that drive measurable results. The position demands a collaborative mindset and a knack for storytelling, making it suitable for those who thrive in dynamic, small-team settings.

Joblaze insights

Quick facts

How much experience is required?
At least 5 years of relevant experience for this Solutions Product Marketing Manager role.
What's the tech stack?
Joblaze extracted these technologies from the posting: AI/ML.
What seniority level is this role?
Perplexity targets senior candidates for this position.
Is this full-time or contract?
Full-time for this Solutions Product Marketing Manager role at Perplexity.

From the original posting

Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product.

You will:

  • Own vertical GTM as a system, not one-off campaigns

  • Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives

  • Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative

  • Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue

  • Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical

  • Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

Qualifications:

  • 8+ years of product marketing experience, B2B preferred

  • Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline

  • Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging

  • Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models

  • Advanced proficiency using AI tools to drive marketing outcomes

  • Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work

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