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Design Director, Brand & Marketing

Lead Perplexity's Brand and Marketing design team, focusing on operations and creative strategy alignment.

Location
New York City
Compensation
Not disclosed
Level
director
Type
full time

Requirements

Experience
5+ years

Joblaze summary

The Design Director at Perplexity leads a team of designers focused on brand, web, and marketing initiatives, ensuring high-quality and cohesive design output. This role requires strong operational skills to manage workflows and team development while collaborating closely with the Creative Director and various cross-functional partners. Ideal candidates have experience managing a sizable design team in a consumer tech environment and possess a blend of creative insight and organizational acumen. The position is pivotal as the company scales, emphasizing the importance of strategic brand alignment.

Quick facts

How much experience is required?
At least 5 years of relevant experience for this Design Director, Brand & Marketing role.
What seniority level is this role?
Perplexity targets director candidates for this position.
Is this full-time or contract?
Full-time for this Design Director, Brand & Marketing role at Perplexity.

From the original posting

About the role

We're looking for a Design Director to lead Perplexity's Brand and Marketing design team. You'll manage a team of designers across brand, web, motion, and enterprise marketing — and be responsible for the quality, consistency, and creative ambition of everything the brand puts into the world.

This person would focus mostly on operations, stakeholdership, and creative strategy alignment, while working alongside our Creative Director who will continue to own the visual centers and art direction of the day to day projects.

You'll report to the Head of Design and work closely with Growth, Comms, Partnerships, and Product Marketing.

What you'll do

  • Lead and manage the Brand design team — currently ~8 people across brand, motion, web, enterprise marketing, and ambassadors

  • Own hiring, team development, and career growth for the Brand org

  • Own and define the long-term brand strategy, including the brand vision, narrative, and guidelines, ensuring design output aligns with overall company business objectives.

  • Partner with the Creative Director on maintaining visual quality and brand coherence across all touchpoints

  • Run the operating model for Brand's involvement in launches, campaigns, partnerships, and GTM moments

  • Build a production workflow that keeps up with Perplexity's speed without sacrificing craft

  • Be the point of contact for cross-functional partners — Comms, Product Marketing, Partnerships, Events — so requests are triaged, scoped, and delivered

  • Manage vendor relationships, contractors, and external agencies where needed

  • Help shape the brand's creative ambition as the company scales

What we're looking for

  • Experience leading a brand or marketing design team of 5+ people at a consumer tech company

  • Strong people management instincts — you know how to develop designers, give honest feedback, and build a team that's greater than the sum of its parts

  • Operational strength — you can build intake processes, manage capacity, and keep a fast-moving team organized without creating bureaucracy

  • Good creative taste and enough design fluency to earn the team's respect, even if you're not the one pushing pixels day-to-day

  • Experience partnering with comms, marketing, and GTM teams on launches and campaigns

  • Comfort working alongside a strong Creative Director — this role is about enabling great creative work, not competing with it

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